SOURCE: Harte-Hanks



June 27, 2013 06:00 ET

James Heughens Named Managing Director of Customer Engagement Agency

Strong Experience in Agency Management and Strategy Consulting to Drive Innovation and Growth

YARDLEY, PA--(Marketwired - Jun 27, 2013) - The Agency Inside® Harte-Hanks (, a customer engagement agency of Harte-Hanks (NYSE: HHS), announced today that James Heughens has joined as managing director with overall accountability for the success of the agency and its clients. James brings significant depth and breadth of agency experience from firms such as McCann Worldwide and Organic, in addition to two decades experience in management consulting. His understanding of what brands need to captivate consumers in a highly competitive marketplace will be the backbone of his leadership of The Agency Inside Harte-Hanks.

Following the promotion of Jeannine Falcone to executive vice president, customer strategy and engagement for Harte-Hanks Direct Marketing in August 2012, an extensive search was conducted to find a new managing director for The Agency Inside. James became the clear successor to continue the evolution of the customer engagement agency, allowing Jeannine to focus her attention on growing Harte-Hanks Direct Marketing.

"We are thrilled to welcome Jim to The Agency Inside. He will be a formidable agent of growth and change," said Falcone. "His success fostering creative-thinking environments where people can do their best work and his experience streamlining operations to improve efficiencies will help our people innovate and improve how we serve our clients. In addition to Jim's broad vertical expertise, he has deep experience in the automotive market and extensive knowledge of the digital space. His expertise will be extremely valuable to our clients and our business." The Agency Inside will focus on delivering omnichannel programs through data-driven and creative relationship marketing solutions that engage consumers with rich, enduring brand experiences.

"The Agency Inside has a stellar client list, market reputation, and a wealth of talent in place," said Heughens. "The team is committed to incorporating the next big innovation -- and there will be many of them -- into the customer experience to optimize brand engagement. My job is to make sure our people have all the pieces they need to deliver on that promise. I plan to build on the strengths of The Agency Inside and its resolve to produce great work and provide business value to our clients."

About James Heughens

Prior to joining The Agency Inside, James was at McCann Worldwide as part of Commonwealth team who provides advertising services for Chevrolet globally. He was the global lead responsible for localization, translation, and production of all Chevrolet creative assets used in 70 markets. Prior to this, James spent five years immersed in the digital world while leading Organic Detroit and clients such as Chrysler, Volkswagen, Hilton Worldwide and Kimberly-Clark.

Before entering the marketing world, James spent over 18 years in management consulting, starting with his first job at Accenture. In 1999, he joined Sapient; working on a broad range of technology, government and retail clients and led the Sapient Washington D.C. office.

To schedule time to speak with James or Jeannine about this exciting addition to the leadership team, please contact Morayea Pindziak at 215-944-9692.

About The Agency Inside Harte-Hanks
The Agency Inside® Harte-Hanks is a full-service, customer engagement agency specializing in creatively-inspired, data-obsessed relationship-marketing programs that generate value through contextual customer experiences. To learn more visit

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at or call (800) 456-9748.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

TAGS: omnichannel, multichannel, data-driven, The Agency Inside Harte-Hanks, customer experience, customer engagement, agencies, advertising, consulting, brand engagement, innovation, automotive, consumer brands, direct marketing, Harte-Hanks

Contact Information