Engine Digital

Engine Digital

July 14, 2010 06:00 ET

James Riley Named Partner and Executive Vice President, Client Services at Engine Digital

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 14, 2010) -

Editor's note: There are two photos associated with this press release.

Engine Digital Executive Creative Director Stephen Beck announced today that James Riley, former Global Director of Marketing for Disney Online and CEO of AdCritic.com, has joined the firm as a Partner and Executive Vice President of Client Services.

"James is a formidable strategic marketing talent who will bring innovation, new thinking and solutions to our Canadian and US clients," comments Beck. "Our agency has maintained a solid reputation as a high growth, strategic creative agency in the digital space, and our partnership with James will help solidify our goal of providing deeper value to our existing clients and increasing our reach into the US market to provide services to larger North American brands."

Prior to joining Engine Digital, James served as Global Director of Marketing for Disney Online where he managed brand and product marketing teams across several countries for Club Penguin and other online Disney properties. Most recently, James was principal of a strategic marketing firm, servicing a broad list of consumer and business-to-business brands across North America. James has also held roles including Category Director at IBM Global Consulting managing the Unilever account; Director of Digital Strategy for a Connecticut based Omnicom agency; CEO of a Los Angeles based digital media agency working with the Hollywood community; marketing manager at Microsoft; and CEO of AdCritic.com, which he sold to Advertising Age.

"What's interesting about this move to Engine is that I'm returning to the building where my career started in 1996 at an early dot-com live webcasting company," Riley said. "When I saw the work of Engine Digital and met the partners, it was clear that there was a perfect complement of talents and skill sets to create an agency that is well positioned for growth."

"The Engine team is comprised of brilliant digital storytellers with a deep knowledge of technology, the social web, and mobile, who uphold the belief that a big idea is grounded in thinking and insight. That is a perfect match to my approach, which is helping clients find success in smart campaigns with a more thorough manner of understanding key consumer and customer insights."

Riley's client experience includes the National Football League, American Express, Mercedes Benz, Unilever and others. Over the past fourteen years he has proven himself as an accomplished client services executive with a deep understanding of digital strategy, creative and brand marketing.


Engine Digital (http://www.enginedigital.com), a creative digital agency, has been listed as one of Vancouver's Top 100 fastest growing companies and has won over 50 industry awards for their work. The company provides strategy and planning, platform development, branded applications, mobile development and digital and social marketing. Clients include TELUS, BC Hydro, Swiss Water Decaffeinated Coffee Company and Blue Man Group. Since 2002, Engine Digital has fused proven and emerging technologies with strategic thinking and smart creative, enabling brands to connect, inspire, and mobilize customers.

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