February 17, 2016 09:30 ET

James Sundstad Joins CBX as V.P., Branded Environments

NEW YORK, NY--(Marketwired - Feb 17, 2016) - Veteran retail store/restaurant designer and brand strategist James Sundstad has joined brand agency and retail design consultancy CBX as Vice President, Branded Environments.

In his new position, Sundstad will be responsible for leading the CBX Branded Environments group, reporting to Partner Todd Maute.

Sundstad comes to CBX with over 35 years industry experience collaborating with architects, interior designers, graphics firms, PR agencies, brand strategists, and other creative professionals. Most recently, he was Vice President, Retail Strategy & Design at Studio D/Visual Graphics Systems, Carlstadt, N.J., a full-service manufacturer of next-generation signage. There, he established new strategic relationships with major retail and foodservice clients across the United States and Canada, including Chipotle, Whole Foods, Starbucks Coffee Company, Peet's Coffee & Tea, Pizza Factory, FatBurger, Fuddruckers, Jamba Juice, Blue Frog Brewing, SuperValu and United Pacific Oil.

Before joining Studio D, Sundstad worked on a contract basis supporting the Starbucks new store development team. Prior to that, he was Executive Vice President, Creative Services at King Retail Solutions, a retail design and build firm in Oregon. In that capacity, he was responsible for key account development and served as strategic director for such major retail clients as Starbucks, Safeway, PetSmart, GH Bass Shoes, Whole Foods, Rite Aid, Adidas, Kroger, Fred Meyer, Massage Envy, Butter London, Bartell Drug, Thrifty Foods, Sunoco, Walgreens, and Eddie Bauer. 

From 2009 to 2011, Sundstad was Managing Director, Director of West Coast operations for branding company FITCH in Seattle, where his clients included Microsoft Hardware & Global Retail, City Target, Nokia, Dell, Buffalo Wild Wings & Starbucks.

Prior to FITCH, Sundstad spent five years in London as Owner/Creative Director of Werkspace Studios, Ltd., a firm focused on brand strategy, brand positioning and re-branding strategies. Earlier, Sundstad launched Werkhaus Creative Communications in Seattle. During Sundstad's 15 years as the branding firm's President and Creative Director, his project managers and designers handled assignments for such diverse clients as Nike, Starbucks Coffee Company, Tully's Coffee, Microsoft, Chihuly Studio, Nintendo, K2 Sports, U2 (the band) and Wells Fargo.

About CBX
CBX specializes in creative marketing services including: strategy, naming, branding, retail design, and packaging design. The company, with its current staff of more than 130 employees, was founded in 2003 and has a client base that includes: Saks Fifth Avenue, Duane Reade, Shinsegae, Walgreens, Wawa, General Mills, Kimberly-Clark and Big Heart Pet Brands. In addition to its New York City Headquarters, CBX has offices in Minneapolis, San Francisco and Austin.