SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

July 31, 2012 09:30 ET

Jamie Varner to Represent RYU at UFC on FOX Shogun vs. Vera

RYU to Have First Presence for UFC on FOX

LAS VEGAS, NV--(Marketwire - Jul 31, 2012) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN),, is pleased to announce that top UFC Fighter Jamie Varner will be representing RYU at UFC on FOX Shogun vs. Vera on Saturday, August 4th. Getting underway in Los Angeles at the Staples Center at 5:00 p.m. PDT, Lauzon vs. Varner will be a Main Card fight leading up to the highly anticipated Shogun vs. Vera.

Jamie Varner, a Lightweight fighter from Arizona has a professional record of 20-6-1 MMA win/loss/draw. He recently represented RYU at UFC 146: Dos Santos vs. Mir in May 2012 where he spoiled the then perfect record of striker Edson Barboza by stunning first round TKO. Fan favorite Varner's victory served to derail Barboza's rise to title contention while instantly catapulting himself into the contender scene in the UFC lightweight division. The win over Barbosa was his third in a row coming off victories at XFC 14, defeating Nate Jolly via knockout in the first round, and XFC 16: High Stakes, defeating Drew Fickett via strikes at just 40 seconds into the very first round. Varner was previously the WEC Lightweight Champion, a title he earned and then defended twice, eventually losing to now UFC Lightweight Champion Benson Henderson.

"I really appreciate the opportunity to represent and work with RYU again for this fight. It's a great brand with awesome gear and good people that offer top notch support for fighters like me," said Jamie Varner. "I'm looking forward to another exciting win for my fans."

In addition to the Jamie Varner sponsorship, RYU will also have its first television presence for UFC on FOX.  The RYU logo will be prominently displayed on the octagon bumpers. 

For the weigh-ins, Varner will be wearing the RYU Icon Pant, Tanto Compression Shorts, Full Zip Fleece Hoodie, Isshin Long Sleeve top and RYU Signature White Cap. For Varner's walkout, he will sport the RYU Tanto Compression Shorts and RYU Signature Black Cap with the corners wearing the RYU Americana Tee and RYU Signature White Cap.

"Jamie is one of our favorite fighters to work with, a true veteran warrior and one of the most exciting fighters in the UFC," said RYU Brand Ambassador, Rocky Bice. "It's guys like Jamie, with big hearts and never say die attitudes that make this sport great. We are looking forward to an incredible fight this Saturday on FOX."

Founded on the principles of respect, strength, honor and sustainability, and influenced by the dedication of the athlete to the ancient sport of Martial Arts, RYU's innovative premium apparel and product for both performance and lifestyle was created to inspire all athletes to achieve greatness. By producing products that are environmentally, and ethically, sound, all of RYU's apparel and products are comprised of up to 90% organic and recycled materials utilizing some of the best yarn and fabric suppliers in the world.

Through the creation of innovative apparel and products that have less of an impact on the environment, RYU's fabrics and technologies boast the attributes of Moisture Control Fabric (AIR Weave), Thermal Control Fabric (FIRE Weave), Weather Resistant Fabric (WIND Weave) and Eco-Friendly Fabric (TERRA Weave). RYU's authenticity in its apparel and products is also reflected in the design of each item containing one or more symbols from ancient Samurai iconography. 

RYU is an official sponsor of the UFC and will be visible in various elements throughout the UFC events in 2012 including logo displays and live announcements during bouts along with television promotions and placement on the UFC website including their web store. 

For more information on RYU visit or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability. Respect to the End.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the success of our retail store, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, and product manufacturing and sourcing. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

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