Financial Planning Standards Council

Financial Planning Standards Council

October 22, 2014 16:39 ET

Jane Rooney, Canada's First Financial Literacy Leader, Joins FPSC President & CEO Cary List in Challenging CFP® Professionals to Reach 2,020 Canadians

Individuals will donate time and expertise in local communities

TORONTO, ONTARIO--(Marketwired - Oct. 22, 2014) - From November 1 to 17, Certified Financial Planner® professionals will host informational presentations to groups from their communities across the country through the 2020 Community Challenge. This initiative aims to increase Canadians' awareness about the importance of financial planning and educate them on how easy it is to take the first steps in gaining control of their financial futures.

A new study1 conducted by Leger Research on behalf of Financial Planning Standards Council (FPSC) noted that money is the number one source of stress for Canadians, with almost half at times feeling embarrassed about their lack of control over finances and losing sleep as a result of financial worries.

The toll on Canadians' health is measurable. Health Canada reports that stress can lead to severe health issues including heart disease, bowel disease and mental illness, is a risk factor in alcohol and substance abuse and weight loss and gain and is cited as a possible factor in Alzheimer's disease. Yet the results of a three-year longitudinal study, also conducted on behalf of FPSC, concluded that those who engage in financial planning report significantly greater peace of mind, are on track to achieve their life goals and report elevated levels of overall contentment in their lives.

"The 2020 Community Challenge connects CFP professionals with Canadians at the grassroots level to raise awareness of not only the financial but the emotional benefits of engaging in financial planning," says Cary List, President & CEO of FPSC and a member of Canada's first National Steering Committee on Financial Literacy. "Canadians do not need to suffer with the levels of financial stress they are reporting. We need to engage them in the solution."

Jane Rooney, Canada's first Financial Literacy Leader, Financial Consumer Agency of Canada, has joined List in challenging individuals across the country to get involved. "My mandate is to coordinate efforts to strengthen the financial literacy of Canadians," says Rooney. "The 2020 Community Challenge is an excellent initiative that will help make a meaningful difference to the lives of Canadians."

Canadians can visit for a number of online resources to learn more more about financial planning and how to get started. Financial Planning For Canadians includes information about how to choose a financial planner, questions to ask your financial planner and how the financial planning process works, while the Find a Planner or Certificant tool will help find a qualified individual by geographical area, language, area of specialty or type of client.

More information about Financial Planning Week and the 2020 Community Challenge is at

1 Financial Planning Report (2014)

About the 2020 Community Challenge

The 2020 Community Challenge takes place in conjunction with Financial Planning Week, a national campaign happening November 16-22. Now in its sixth year and an integral part of Financial Literacy Month, Financial Planning Week is part of an ongoing effort by FPSC and Institut québécois de planification financière (IQPF) to raise awareness of financial planning as fundamental to the well-being of Canadians.

The goal for this year's 2020 Community Challenge is to inform and educate at least 2,020 Canadians from coast to coast. Financial Planning Week was launched nationally in 2009 with a vision that, by the year 2020, Canada would be shaped by a nation of people, organizations and a regulatory environment that values financial planning; shares and assumes responsibility to ensure the financial planning needs of Canadians are wll served; and has a viable financial planning profession that ensure that those who need professional advice have broad access to competent, ethical financial planners.

In recognition of volunteering their time to educate Canadians in communities across the country, all 2020 Community Challenge participants will be eligible for up to five Continuing Education (CE) credits in the 'giving back' category and they will be entered into a random draw for the chance to present a charity of their choice with a $5,000 donation.

About Financial Planning Standards Council

Financial Planning Standards Council (FPSC) is a not-for-profit organization which develops, promotes and enforces professional standards in financial planning through Certified Financial Planner® certification. FPSC's purpose is to instill confidence in the financial planning profession. As a standards-setting and certification body, FPSC ensures CFP® professionals and FPSC Level 1™ Certificants in Financial Planning meet appropriate standards of competence and professionalism through rigorous requirements of education, examination, experience and ethics. More information is at

About CFP certification

CFP certification, long considered the gold standard in financial planning, provides assurance to Canadians that their financial planner has the necessary knowledge, skills, abilities and ethics for professional financial planning. There are more than 17,000 CFP professionals across Canada, part of a global community of over 150,000 worldwide. CFP professionals demonstrate their financial planning competence through extensive education; a rigorous, comprehensive national examination process; continuous professional development requirements; and accountability to FPSC for ethical conduct, standards of practice and competence. More information is at

About Financial Consumer Agency of Canada

The Financial Consumer Agency of Canada (FCAC) is an independent body established in 2001 by the federal government to protect and inform consumers of financial products and services. More information is at

CFP®, Certified Financial Planner® and the CFP Logo are certification trademarks owned outside the U.S. by Financial Planning Standards Board Ltd. (FPSB). Financial Planning Standards Council is the marks licensing authority for the CFP marks in Canada, through agreement with FPSB. All other ® are registered trademarks of FPSC, unless indicated. © 2014 Financial Planning Standards Council. All rights reserved.

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