SOURCE: Janrain


March 29, 2013 08:00 ET

Janrain Expands Partner Network With Automattic, Disqus and Umbel

Adds PulsePoint, WhatCounts and BlueHornet to Janrain Email Connector Extension Offerings

PORTLAND, OR--(Marketwire - Mar 29, 2013) - Janrain, the leading provider of user management solutions for the social web, today announced the addition of Automattic, Disqus and Umbel to its Fusion Partner Program. With more than 30 highly respected technology partners and deep product integrations, Fusion is helping companies to personalize the online consumer experience across the rapidly changing social media landscape.

The Janrain User Management Platform (JUMP) provides a single, unified view of users across multiple online properties and social identities. The third and latest generation of its industry-leading solution integrates profile data with the broadest array of component technologies such as email marketing tools, ecommerce platforms and personalization engines. PulsePoint, WhatCounts and BlueHornet have added Janrain Email Connectors to leverage first and third party profile data for targeting and segmentation. 

The Automattic network of web services for online publishers attracts over half a billion worldwide unique visitors monthly. Its enterprise arm of the platform, VIP, powers some of the largest publisher and media sites worldwide, including CNN, New York Times, CBS and Forbes.

Media executives have long sought after a technology solution that enables enterprises to acquire, understand and engage audiences more successfully to personalize their brand. This solution would need to be easy to integrate without giving up performance, scalability, security or general web development best practices. 

To address these challenges, Automattic has selected Janrain as their preferred technology partner for User Management. Janrain's User Management Platform (JUMP) provides turnkey registration, social profile storage and user insight solutions so VIP customers can acquire more users and become even better marketers.

"Janrain is helping online brands use social login and user management to transform the ways that companies interact with their online consumers," said Paul Maiorana, vice president of platform services, Automattic, Inc. "Having served most recently as chief technology officer for Inc. and Fast Company magazines, I was familiar with Janrain as a customer. Now as a partner, we're looking forward to streamlining the traditional registration process for WordPress VIP users, thus helping them better understand their customers."

As the web's "community of communities" and the largest discussion platform of its kind, Disqus was seeking a technology partner to help augment the collection and organization of valuable user profile information for publishers who want to enhance registered audience development. 

To meet this challenge, Disqus joined the Janrain Fusion Partner Program to work with Janrain and the company's User Management solution. The technology makes it easier for publishers to create personalized and targeted content for visitors based on a user's declared interests and demographics.

"For publishers who want to develop deep relationships with their most engaged audience -- those that don't just consume content but also participate in discussions -- the Disqus - Janrain integration is really compelling," said Ro Gupta, vice president of business development for Disqus. "It provides a turnkey, OAuth-based solution to maximize registered user acquisition while minimizing friction by allowing easy, opt-in access to Disqus' user base, the largest population of commenters on the web."

Additional new extensions enable JUMP clients to leverage social media technologies from key partners. WordPress VIP will now support registration screens, social login and social sharing. Umbel will now support social profile data for joint customer audience insights.

"Unlike other products in the market, JUMP was designed to easily integrate with other industry leaders to support an entire ecosystem of technology choices and engagement strategies for our clients," said Tore Steen, vice president of business development, Janrain. "Fusion's success is based on all of us working together to increase the value of online engagement for companies and their consumers."

About Janrain
The Janrain User Management Platform (JUMP) helps organizations succeed on the social web with leading technology that leverages the popularity of social networks and identities for new user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, Mattel, Purina, Samsung, Macy's and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit and follow @janrain.

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