PORTLAND, OR--(Marketwired - November 10, 2016) - Janrain®, the leading company who created the Customer Identity and Access Management (CIAM) category, today announced it was identified by global market research and consulting firm Quadrant Knowledge Solutions as the clear technology leader of the CIAM market. Ovum Consulting contributed to the industry's growing recognition of Janrain's leadership by highlighting the company in its report on Emerging Vendors in the Identity-as-a-Service (IDaaS) Market report.
"Driven by digital transformation and widespread adoption of smart devices, users are looking for a consistent brand experience across web channels and multiple devices," said Piyush Dewangan, Research Manager, Quadrant Knowledge Solutions. "Janrain's CIAM solution with advanced customer insights helps brands gain deeper understanding of customer behavior and drive better customer engagement for a satisfying brand experience."
Quadrant Knowledge Solutions compared CIAM vendors in terms of product capabilities, customer impact, ease of use, sophistication of technology, visionary innovation and future roadmap, and determined Janrain to be leading the market with a superior technology platform with all the required features to help strengthen a company's personalized marketing programs, including customer engagement to acquisition and profile management to customer intelligence. The firm also recognized Janrain's leadership in unifying customer social profile data, online behavior, third-party application data and offline information into a single platform.
"As online interactions with customers become far more prevalent than face-to-face meetings with them, and as more and more employees and partners start to operate like customers, in that most of their interactions with a company are online rather than in the office, B2C could become the tail that wags the dog in IAM, which is why it is worth keeping an eye on Janrain," writes Ovum Consulting's Rik Turner, Senior Analyst, Infrastructure Solutions and Andrew Kellett, Principal Analyst, Infrastructure Solutions.
As the original creator of the CIAM category, Janrain is well recognized by global enterprise companies in managing customer identities, driving engagements and improving customer experience. The company was the first to offer social login for mobile devices and the first to introduce a comprehensive SaaS-based user registration solution. But according to Ovum, it was Janrain's decision to build its six CIAM products with the B2C market in mind that's driving the company's challenge to the B2E-focused IAM and IDaaS players.
"We're very pleased to see so many research firms like Quadrant Knowledge Solutions recognize Janrain's clear technological leadership in CIAM," said Janrain VP of Product Jamie Beckland. "With people expecting consistent and engaging interactions across all digital channels, the customer experience is the most important factor in determining a company's ability to compete. There's no question Janrain provides the deepest understanding of individual customer behavior to help brands deliver the most personalized experiences possible."
To access Quadrant Knowledge Solutions' report on the CIAM market, click here.
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business, and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client's business as strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environment.
Founded in 2002, Janrain pioneered Customer Identity and Access Management (CIAM). Janrain's CIAM platform provides management, security and activation solutions that enable seamless and safe customer experiences across their digitally connected world, while providing enterprise organizations with deep customer insights. Janrain's identity capabilities include social and traditional login and registration, single sign-on, customer profile data storage and management, customer segments, customer insights and engagement solutions. The company powers brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel and Dr Pepper. Janrain is based in Portland, Oregon, with offices in London, Paris and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.