PORTLAND, OR--(Marketwired - October 20, 2016) - Janrain®, the leading company who created the Customer Identity and Access Management (CIAM) category, today announced it has joined with Information Age to host a webinar on the latest CIAM trends. "Customer Identity in the Connected Age," presented by Janrain VP of Product Jamie Beckland and Janrain VP of Customer Experience Mayur Upadhyaya, will take place on October 25 at 3 p.m. BST.
In the connected age, truly knowing the identity of the customer is integral to the success of a business. Companies increasingly rely on hyper-personalised engagement, but for marketers to deliver, they need the IT department's help. The problem is that identity and access management (IAM) platforms aren't up to the task. They fail to handle the scale, flexibility, expectations and privacy concerns of modern customers, let alone third-party compliance requirements.
Beckland, a seasoned executive who has spent the last decade delivering solutions for Coca-Cola, McDonald's, Samsung, Wells Fargo, Whole Foods and other global brands, will be joined by Upadhyaya, who for the past 13 years has been advising on digital strategy to Channel4, BBC, Guardian, United Nations and Nigella Lawson among others. Together, these proven technology and marketing experts will reveal how IT professionals can resolve customer identity and access issues while remaining focused on their core responsibilities. Webinar attendees will learn about:
- Identifying customers, storing that knowledge and utilising the information
- The rise of customer identity and access management
- The business drivers spurring consideration of CIAM
- The differences between IAM and CIAM
- What the future holds for customer identity
The webinar's open and live format will provide ample opportunity to engage in Q&A with the expert speakers.
To register, please click here.
Founded in 2002, Janrain pioneered Customer Identity and Access Management (CIAM). Janrain's CIAM platform provides management, security and activation solutions that enable seamless and safe customer experiences across their digitally connected world, while providing enterprise organizations with deep customer insights. Janrain's identity capabilities include social and traditional login and registration, single sign-on, customer profile data storage and management, customer segments, customer insights and engagement solutions. The company powers brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel and Dr Pepper. Janrain is based in Portland, Oregon, with offices in London, Paris and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.