SOURCE: Janrain

Janrain

April 02, 2014 09:00 ET

Janrain Introduces Customer Insights to Give Marketers Powerful Segmentation Capabilities

New Product Redefines How Marketers Leverage Customer Data to Power Personalized Marketing

PORTLAND, OR--(Marketwired - Apr 2, 2014) - Janrain today announced the next generation of its Customer Profile Management platform, featuring a new Customer Insights dashboard that helps companies know their customers and personalize their marketing programs. The interactive tool aggregates demographic, psychographic, and behavioral data so that marketers can visualize and segment their customers in new ways.

Know Your Customer
As customers increasingly demand personalized experiences, marketers need better access to customer data. Janrain's Customer Insights enables marketers to visualize and segment profile data via powerful reporting dashboards, and quickly understand their customers.

"Marketers need to react quickly," said Larry Drebes, CEO of Janrain. "So we built a capability to explore customer data, allowing marketers to build new segments in real time." Marketers can build segments on the fly, based on variables in the customer profile like age, gender, location, relationship status, political affiliations, and more.

Customer Segmentation That Delivers Results
Janrain's history with world-class marketers directly led to this new capability. Industry leaders like Samsung and Universal Music Group use customer profile data to enable segmentation, personalization and targeting, driving impressive results. For example:

  • Samsung achieved a 64% improvement in email click-through rates after using customer profile data to segment its campaigns
  • Universal Music Group saw a 900% improvement in email open rates after segmenting email campaigns based on the music interests and location of fans
  • The New Zealand Herald saw a 47% increase in revenue from targeted ads and a 20% increase in CPM rates using customer profile data for segmentation

"We manage nearly one hundred properties across TV, radio and print and our media is consumed in many different formats," said Rebekah King, Director, Customer Engagement for Cox Media Group, "Janrain's ability to segment our customers by a customizable range of data points gives us a competitive advantage in the marketplace."

Customer Insights makes achieving results from personalized marketing easier than ever. "Understanding your customers is key," said Lee Hammond of Universal Music Group. "Fans win because they have a more personalized experience and find out about other music they care about."

Customer Insights brings new quantitative marketing capabilities to the business owner, without needing advanced technical skills. "For too long, marketers have been hamstrung by complicated data warehouses and ongoing IT involvement to gain an understanding of their customers," said Drebes. Marketers can now create customer segments, and integrate those segments into any marketing program.

Continuing a History of Innovation
Customer Insights showcases Janrain's continued innovation in the field of customer profile management. As the creators and pioneers of social login, and the first to offer a SaaS registration platform, Janrain continues to allow marketers more ways to collect, manage, understand, and take action on their customer profiles.

The launch of the next generation of its platform comes at a time of immense growth for Janrain. The company was recently honored as a CRM Watchlist Award winner for 2014, and was named to the Inc. 500 List of Fastest Growing Companies for the second straight year in 2013. Janrain now provides customer profile management to thousands of enterprise customers.

To request more information or a demonstration of Customer Insights, please visit http://janrain.com/product/customer-insights, and click on "request a demo".

About Janrain
Janrain makes it easy for companies to truly know their customers and personalize every interaction. Our Customer Profile Management Platform helps companies build a unified view of their customers across all devices and collect the accurate customer profile data they need to power personalized marketing. The platform encompasses capabilities such as social login, registration, customer profile data storage, single sign-on, social sharing, and analytics. Janrain powers customer profile management for leading brands such as Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please visit www.janrain.com and follow @janrain.

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