SOURCE: Janrain

Janrain

October 10, 2016 09:00 ET

Janrain to Present Regulatory Compliant Customer Identity Management at Digital Pharma East

Presentation Follows Oct. 13 Webinar Showing Pharmas How to Implement an Identity Cloud Solution for Patients and HCPs

PORTLAND, OR--(Marketwired - October 10, 2016) - Janrain®, the company who created the Customer Identity and Access Management (CIAM) category, will present "Ensure Regulatory Compliance with Unified Global Identity" at Digital Pharma East. The session will take place Oct. 26 at 10:40 a.m. ET. The 10th annual event, being held at the Loews Philadelphia Hotel in Philadelphia, is the world's largest assembly for content, innovation and practical insights for digital marketing in life sciences.

Janrain Senior Account Executive Cyndi Lomoro will lead the discussion on how marketing successes in today's highly competitive pharmaceutical industry rely on the ability to reach verified healthcare providers while providing them easy access to content on any device, anywhere, anytime. She will also demonstrate why it is a critical imperative for pharma brands to manage consumer identities securely, ensuring users have defined access to content.

Session attendees will also learn how to:

  • Acquire and recognize customers across all web and mobile properties while ensuring the right people have access to the right content
  • Balance global governance and compliance with regional regulations and autonomy when providing access to goods and services to physicians worldwide
  • Realize ROI with real-time customer journey analytics
  • Segment, activate, personalize and engage the user continuously throughout their journey

To arrange a meeting with Janrain representatives at Digital Pharma East, please email chris@msrcommunications.com.

New Webinar: Using Digital to Activate HCPs and Consumers

Janrain Vice President of Product Jamie Beckland will also host a webinar for pharma digital marketers on October 13 at 10 a.m. PT / 1 p.m. ET.

Consumers and HCPs alike expect seamless and safe experiences when accessing their digital worlds, and pharmaceuticals need to keep up with their journeys by collecting rich customer insights along the way. Beckland will discuss how the latest trends in social, mobile, cloud, analytics, security, passwordless, personalized customer journeys and Internet of Things are shaping the latest guidelines for implementing a successful Identity Cloud solution in the pharmaceutical environment, including authentication, security, and monetization.

To register for this webinar, please click here.

About Janrain

Founded in 2002, Janrain pioneered Customer Identity and Access Management (CIAM). Janrain's CIAM platform provides management, security and activation solutions that enable seamless and safe customer experiences across their digitally connected world, while providing enterprise organizations with deep customer insights. Janrain's identity capabilities include social and traditional login and registration, single sign-on, customer profile data storage and management, customer segments, customer insights and engagement solutions. The company powers brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel and Dr Pepper. Janrain is based in Portland, Oregon, with offices in London, Paris and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

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