SOURCE: Janrain

Janrain

October 03, 2016 13:11 ET

Janrain, The Atlantic and Mashable to Lead 'Cross-Channel Audience Development' at Media Technology Summit

Break-Out Session Explores How Media Companies Are Strengthening Cross-Channel Engagement

PORTLAND, OR--(Marketwired - October 03, 2016) - Janrain®, the company who created the Customer Identity and Access Management (CIAM) category, will host an important breakout session on cross-channel audience development. The session will take place Oct. 6 at the 2016 Media Technology Summit at 10:25 a.m. ET. The annual event, which is being held at the Time Warner Center in New York, is a private forum for leading CMOs, CDOs and senior global marketing executives to collaborate and discuss trends and innovation at the core of the evolving digital engagement landscape.

Janrain CEO, Jim Kaskade, will lead the discussion on how media brands can create a stronger bridge between traditional marketing functions and the ever evolving customer journey, versus the alternative: faltering at their cross-channel audience development initiatives. He will be joined by Betsy Cole, Executive Director, Digital Product and Technology at The Atlantic; and Adam Ostrow, Chief Strategy Officer at Mashable.

"The digital technology landscape continues to grow in complexity, and the business needs a way to activate across the entire omnichannel-offline and online," said Kaskade. "When clients deploy Janrain's customer identity capabilities across all their applications, they can dramatically boost audience engagement as much as 10 times."

Join this session to learn how media companies like The Atlantic and Mashable are successfully executing cross-channel strategies to:

  • Drive digital subscriptions
  • Understand the customer journey across online and offline experiences
  • Engage their audience with the right message at the right time

To arrange a meeting with Janrain representatives at the Media Technology Summit, please email chris@msrcommunications.com.

About Janrain

Founded in 2002, Janrain pioneered Customer Identity and Access Management (CIAM). Janrain's CIAM platform provides management, security and activation solutions that enable seamless and safe customer experiences across their digitally connected world, while providing enterprise organizations with deep customer insights. Janrain's identity capabilities include social and traditional login and registration; single sign-on; customer profile data storage and management; customer segments, customer insights and engagement solutions. The company powers brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel and Dr Pepper. Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

Contact Information