SOURCE: Janrain

Janrain

October 04, 2016 09:00 ET

Janrain to Present Latest Identity Trends in New Webinar

New Janrain Tracking and Survey Data Shows Growing Popularity of Social Logins but Warns Businesses about Misuse of Customer Data

PORTLAND, OR--(Marketwired - October 04, 2016) - Janrain®, the leading company who created the Customer Identity and Access Management (CIAM) category, today announced the company is hosting a webinar to present the latest Janrain survey data, which will demonstrate how the growing popularity of social logins is delivering new opportunities for personalization and how evolving customer attitudes can help shape best practices for digital marketing in a world increasingly driven by Big Data. The data will also include Janrain's latest social login tracking report, which shows how brands such as Facebook, Twitter, Yahoo! and LinkedIn match up according to login frequency, adoption of customer identity and much more. The webinar, presented by Janrain VP of Product Jamie Beckland, will take place on October 12 at 10 a.m. PT / 1 p.m. ET.

Social logins are not only growing in popularity thanks to registration and password fatigue, they're an absolute must for online businesses-most web users are no longer willing to sign up with a new site without them. But as Janrain's data will show, privacy and security fears remain high especially as their data continues to be exposed as a result of high-profile security breaches. While businesses need to do a better job explaining how the account info they access is used and shared, consumers also need to learn how to protect themselves from malware attacks.

"The customer insights gleaned from social logins can help brands engage audiences in a much more personalized fashion, and already brands are doing much to unify digital identities across many highly-utilized services to help solidify their value and ubiquity for customers," said Beckland. "But, as our survey shows, businesses must continue to exercise the utmost care and caution in the way they use and share customer data."

Beckland, a seasoned technology executive who has spent the last decade delivering solutions for Coca-Cola, McDonald's, Samsung, Wells Fargo, Whole Foods and other global brands, will also show attendees how the Janrain Identity Cloud has already helped brands manage, secure and activate their users' digital identities.

Attendees will learn how:

  • Business units can improve customer loyalty and lifetime value by acquiring the right customer data to better inform marketing and engagement decisions
  • IT departments can focus on what they do best while enabling business units to be more productive with safe, easy and scoped access to customer data
  • Trends including social, mobile, cloud, analytics, security, passwordless, personalized customer journeys and Internet of Things will provide the critical infrastructure for deeper customer insights and stronger, more unified multi-channel engagement

To register for this webinar, please click here.

About Janrain

Founded in 2002, Janrain pioneered Customer Identity and Access Management (CIAM). Janrain's CIAM platform provides management, security and activation solutions that enable seamless and safe customer experiences across their digitally connected world, while providing enterprise organizations with deep customer insights. Janrain's identity capabilities include social and traditional login and registration, single sign-on, customer profile data storage and management, customer segments, customer insights and engagement solutions. The company powers brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel and Dr Pepper. Janrain is based in Portland, Oregon, with offices in London, Paris and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.

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