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January Retail Ratings Reports: Walmart #1 for HBA and Walgreens #1 for Prescriptions
Monthly Scorecard Shows Who's Who in Consumer Preference
| Source: BIGresearch
COLUMBUS, OH--(Marketwire - February 10, 2009) - A third of consumers shop Walmart most often
for their health & beauty aid purchases, followed by Target (8.1%) and CVS
(7.8%), according to the January Retail Ratings Report from BIGresearch
(http://www.bigresearch.com). Although Walgreens was edged out of the top 3
in January for HBA, they top the list in the Prescription Drug category.
Walmart towers over the competition in the Health & Beauty sector, with
33.3% of the overall share. The discount giant's share of preference
increased from 29.7% in January 2008, resulting in a Consumer Equity
Index™ (CEI)* of 111.81. Second place Target's consumer share increased,
with a CEI of 127.14, while third place CVS' CEI of 121.24 shows positive
growth for the corner druggist as well. (*CEI measures growth in share of
customer preference year-over-year. An index of 100 is flat, while an index
of 105 indicates 5% growth.)
With cold and flu season in full force, 17.8% of consumers head to
Walgreens most often for their prescription drug purchases. The druggist's
consumer share increased over last year (16.1%), resulting in a CEI of
110.33. #2 CVS' share increased (CEI=108.96), as did #3 Walmart's
(CEI=127.26) in the Rx category.
"Price continues to be the driving force behind where consumers shop for
staples such as medications and shampoos," said Pam Goodfellow, Senior
Analyst, BIGresearch. "For instance, we know that practical,
budget-bound shoppers who switched their store for prescription drugs in
the past year did so primarily based on high prices and the lack of a $4
generic program."
BIGresearch's Retail Ratings Reports (RRR) are available monthly for 12
major merchandise categories. They are developed from BIGresearch's monthly
Consumer Intentions & Actions (CIA) Survey of over 8,000 online interviews.
For a sample of the January reports for Groceries, HBA and Prescription
Drugs (Adults 18+), please click the following link:
http://info.bigresearch.com/.
About BIGresearch
BIGresearch is a consumer intelligence firm providing analysis of behavior
in areas of products and services, retail, financial services, automotive
and media. BIGresearch conducts the monthly Consumer Intentions and Actions
Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media
Survey (SIMM) of 15,000+ respondents. More information is available at
http://www.bigresearch.com.