SOURCE: Involver, Inc.

Involver, Inc.

September 14, 2011 11:15 ET

Japanese Firm Torchlight, Inc. Taps Social Marketing Platform Involver to Exclusively Support New mixi Social Pages

Involver to Provide Exclusive Application Infrastructure to Power Social Pages for Japan's Leading Social Network in Partnership With New Japanese Joint Venture

SAN FRANCISCO, CA--(Marketwire - Sep 14, 2011) - Involver has been chosen by Torchlight, Inc. to provide the application infrastructure to power the newly-launched Social Pages for Japan's leading social network, mixi. Now, Involver users can manage multiple social platforms, including mixi and Facebook, from a single dashboard. Involver is best known for creating the world's first proprietary social markup language, Involver SML™, and currently powers apps on more than 600,000 Facebook pages around the globe.

Social media platforms like Facebook have become important investments for brands that want to engage with customers. Even with its amazing growth, Facebook does not own every market's mindshare. In Japan, mixi is the consumer platform of choice, and has more than 15M monthly active users (MAU) of its own.

mixi recently introduced Social Pages, going one step beyond the web by bringing them into the mobile world of smartphones and feature phones.

"Enabling Social pages is critical for our partners, and as a driver of our continued growth," said Hirotake Yajima, Co-CEO at Torchlight, Inc. "We tapped Involver because they have greater scale than any other social marketing company. Brands who have deployed so far with Facebook capability have been very happy with the Involver platform's ease of use, ease of deployment, and customizability."

mixi and Involver will make the offering available through a new joint venture, Torchlight Inc., headed by Kenji Kasahara, Hirotake Yajima and supported by investment from mixi, Inc., D.A.Consortium Inc., and Mitsubishi Corporation.

"Our partnership with Torchlight cements our platform as the most scalable in the industry," said Don Beck, CEO at Involver. "Not only are we supporting over 600,000 brands around the world on Facebook, but we have easily extended our offering to one of the most compelling networks in the world, and the most important social network in Japan. We are honored Torchlight chose us as their exclusive partner in Japan."

Involver is available for the mixi platform starting now, on the mixi website.

For more information, please visit

About Involver
Involver is the solution of choice for the world's biggest brands trying to connect with customers on social networks. Over half a million brands and agencies -- including Nike, Facebook, Cisco, and the NFL -- use Involver to power their marketing efforts to a combined audience of over a billion people.

Involver pioneered the first social app suite on Facebook and is now leading the industry with SML (Social Markup Language), which allows front-end developers to achieve pixel-perfect application development. Involver's Audience Management Platform acts as a marketer's system of record, bringing everything from app management and wall response/moderation to publishing updates and analytics into a single intuitive interface.

Involver is a Facebook Preferred Developer and a technology provider for Facebook's internal marketing team, with applications like the Involver Leaderboard and Stories. Headquartered in San Francisco, CA, with Offices in Austin, TX, and New York, NY, Involver was founded in 2007. Investors include Bessemer Ventures, Cervin Ventures and WTI. Learn more at

About Torchlight
Established in October, 2008, Torchlight, Inc. is a joint venture between mixi, Inc., D.A.Consortium, Inc., and Mitsubishi Corporation. Torchlight management includes CEO Kenji Kasahara, CEO & and Founder of mixi, Inc., and Co-CEO Hirotake Yajima, CEO & President of D.A.Consortium Inc. For more information, please visit

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