SOURCE: Borrelli

December 04, 2006 16:13 ET

Japanese Students Learn the Ropes of the Hair Biz at Borrelli Salons

LOS ANGELES, CA -- (MARKET WIRE) -- December 4, 2006 -- Japanese students from Glamour Beauty College in Osaka, Japan chose Steve Lococo, co-owner of Borrelli Beverly Hills and B2V/Borrelli-Vo salons, to teach them the most modern hair and beauty trends. Approximately 80 students will convene at Borrelli Beverly Hills today to learn the skills they need to succeed in today's competitive beauty market.

Glamour Beauty College beauty school is part of a network of 150 beauty schools throughout Japan. Its students wanted to come to America to learn modern techniques and chose Borrelli Beverly Hills because of its reputation as a cutting-edge salon in one of the world's hottest fashion centers. Lococo and his team will now hold these classes on a monthly basis.

From 8:30 am and 5:00 pm students will practice the art of cutting, learn the latest coloring techniques, nail design and make-up application taught by Lococo and his team of beauty experts. Products from the Borrelli Hair Care line will be used throughout the day to show how the right product can create a beautiful finish on any type of hair.

Known in the industry as a style leader who always implements the latest trends, Lococo has been cutting, coloring and styling hair for more than 20 years. He recently created the No More Bad Hair Days Kit with miniature-sized Borrelli products to help combat unruly hair on the go. He has also been featured on several TV shows, including "Extreme Makeover," "Dr. 90210," "The Today Show," "How Do I Look," and many others. He was also recently inducted into Intercoiffure America, which sets and maintains the standards of elite salons worldwide. Its membership is comprised of only the most talented style leaders who are also the owners of their own salons.

For more information on Lococo, visit or call 310-278-4430.

Contact Information

  • Media Contact:
    Lisa Elia
    Phone: 310-479-0216
    e-mail: Email Contact