MAYNARD, MA--(Marketwired - Jun 21, 2013) - Kaon Interactive today announced that leading medical device and scientific instrument companies JASCO and Tecan Group (SIX: TECN) have selected Kaon Interactive's 3D Product Models (which look and behave like the actual product) to change the way they market and demonstrate their products.
"Before using Kaon's 3D Product Models there was no way for our sales team to effectively demonstrate or communicate the 100+ unique ways our Cavro® Omni Robot can be configured within a laboratory setting," said Claudio Bui, Head of Product Concepts Partnering Business Components at Tecan Systems, Inc. "Kaon's iPad application is the ultimate mobile tool, helping us differentiate our product from the competition, better educate prospects on product features and benefits, shorten the sales cycle and drive revenue for our business."
In an effort to provide on-going education and thought-leadership to the medical device industry, Kaon will be co-presenting Waters Corporation at this year's Healthcare Convention and Exhibitors Association (HCEA) annual meeting on how interactive technologies are enhancing marketing efficiency and sales effectiveness, on and off the trade show floor. Details below:
WHO: Gavin Finn, President & CEO, Kaon Interactive and Michelle Finneran, Senior Marketing Manager for Seperations Science, Waters Corporation
WHAT: Interactive Booth Technologies Revolutionize Medical Device Demonstrations Learn how interactive 3D products are transforming medical device sales, captivating customers, and helping innovative companies like Waters Corporation cut costs while getting their products in front of more prospects, on and off of the trade show floor. Learn about the ways to uncover hidden features and benefits that set your medical devices apart (at trade shows, sales demonstrations, and online) and techniques and tools to accelerate the sales cycle by educating nurses, doctors, technical engineers and executive hospital staff about the unique features and benefits of medical products.
WHERE: 2013 Healthcare Convention and Exhibitors Association (HCEA) Annual Meeting in Austin, Texas
WHEN: June 24, 2013 at 1:45 pm during Workshop Session 5
Tecan, JASCO, and Waters Corporation are all using Kaon's 3D Product App solutions, enabling them to take their virtual products anywhere, which can be found here: http://log.v-central.com/list.
About Kaon Interactive
Founded in 1996, Kaon Interactive provides interactive 3D product marketing applications that help B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. By combining touch screen, interactive features with 3D photo-realism, Kaon's 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon Interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and on customer and partner websites by leading global product manufacturing companies including Cisco, Juniper Networks, BD, GE Energy, Waters and Belden. To experience a demonstration and learn more about Kaon or pricing, visit www.kaon.com or call us at 978-344-4106.
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