Vibrant Health Products

Vibrant Health Products

January 13, 2016 17:39 ET

Jason Longden Joins Vibrant Health Products as Chief Operating Officer

Will Guide Company Through Change to Ensure Success in Competitive Niche Markets and Improve Customer Satisfaction

ABBOTSFORD, BRITISH COLUMBIA--(Marketwired - Jan. 13, 2016) - Stan Smith, president of Vibrant Health Products - the parent company behind Canadian sprouted bread leader Silver Hills Bakery - is pleased to announce that Jason Longden will be joining the company as Chief Operating Officer, effective February 1, 2016.

Longden has more than 26 years of combined leadership and operational experience in the bakery sector, including long-term positions with Pineridge Bakery and Maple Leaf Foods. Most recently, he was COO of sustainable protein brand Gardein, where he led the organization through significant improvements in process, growth and transformation. He will spearhead Vibrant Health Products' business goals to further increase market share in the highly competitive specialty foods market that focuses on vegan, non-GMO products.

"We're so pleased to have a top-tier bakery executive such as Jason Longden joining Vibrant Health Products," says Smith. "His considerable experience managing change and improving efficiencies across a range of business disciplines will be a definite asset."

"What attracted me to Vibrant Health Products was their unique positioning within the bakery industry," says Longden. "Not just as a leader in sprouted and non-GMO products, but also as an innovator with their organic and gluten-free offerings. I'm looking forward to seeing Vibrant Health Products as one of the top names in manufacturing on the specialty baked foods list."

About Vibrant Health Products:

Established in 1989, Vibrant Health Products grew out of the Silver Hills Guest House, where one of the company's founders began baking bread from sprouted whole grains. Starting with Silver Hills Sprouted Bakery, the company began establishing other brands to align with healthy dietary choices, including One Degree Organic Foods for sprouted and veganic breads and cereals with complete traceability as well as Little Northern Bakehouse for gluten-free breads. Vibrant Health Products' goal is to produce wholesome vegan, non-GMO products to inspire healthier living through healthier choices.

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