SOURCE: Atlantic Records

August 08, 2012 13:00 ET

Jason Mraz and REVERB Partner to Launch Fan Outreach Campaign

The Tree Is A Four Letter Word Campaign Launches as Part of the 2012 Jason Mraz North American Tour, Aims to Support Local Environmental Organizations and Engage and Inspire Fans to Take Action

PORTLAND, ME--(Marketwire - Aug 8, 2012) -  Environmental non-profit REVERB has announced a partnership with Jason Mraz on a new program titled Tree Is A Four Letter Word. The name is a play on Mraz's latest album title, Love Is A Four Letter Word.

For fans, each concert will include a REVERB Eco-Village to visit on the way into the show where attendees will be able to engage with their local tree-focused non-profit groups, donate for a souvenir sticker, and volunteer for tree projects in their community. Fans who participate onsite at the show will be able to win prizes including a two-week eco-adventure for one winner and a friend to India, an autographed Taylor guitar as well as reusable bottles and other prizes from the Brita FilterForGood Music Project. Additionally, in select markets Jason will be getting his hands dirty by participating in community tree projects with fans and local non-profits.

In an effort to also support global tree planting projects, fans throughout the venue and online will be encouraged to text "tree" to 85944 to make a $5 donation to re-green degraded land in impoverished communities in Burundi and Kenya via the Green World Campaign. An interactive "treemometer" will be shown on venue screens and online to show real-time progress of the "Mraz Fan Forest."

Mraz is an enthusiastic supporter of REVERB's mission and says, "I'm so excited to be working with REVERB to provide fans a platform to get involved, and support community-based organizations both locally and around the world."

REVERB's role behind the scenes on tour will include working with venues to ensure extensive waste-reduction and recycling, reducing the use of single use plastic, coordinating sustainably produced biodiesel for all tour buses and trucks and sourcing local foods from community farms for backstage catering.

In partnership with the Brita FilterForGood Music Project, the tour will provide free filtered water via Brita Hydration Stations for concertgoers and encourage fans to bring their own reusable bottles to the show. Brita will also provide games and prizes in the Eco-Village to educate fans about the benefits of ditching single use plastics in their daily lives.

Rock The Vote and HeadCount will be at each show promoting participation in democracy and providing fans the opportunity to register to vote.

REVERB created TreeIsAFourLetterWord.org to offer fans all the information they need to participate fully in the program, from volunteering in the Eco-Village to contributing to the Mraz Fan Forest. Additional information is available at: REVERB.org // Tree Is A Four Letter Word.org

About REVERB
Deeply rooted within the music and environmental communities, REVERB is a 501(c)(3) environmental organization dedicated to educating and engaging musicians and their fans to take action toward a more sustainable future. Founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Guster guitarist/vocalist Adam Gardner, REVERB has greened more than 100 major tours including Jack Johnson, Maroon 5, Dave Matthews Band, Sheryl Crow, Linkin Park, Drake and fun. www.reverb.org

About Jason Mraz
Hailed as one of today's most gifted pop troubadours, Jason Mraz is a photographer, activist, surfer, yogi, student, and teacher. Jason has taken his musical journey from coffee houses to stadiums globally and now has TWO Grammy Awards and SIX Grammy nominations to his credit. "I Won't Give Up," Mraz's current single, has already surpassed three million in sales world wide. His new album, Love Is A Four Letter Word, debuted at #2 on the Billboard 200, and in the Top 15 in 13 countries, marking a career-high debut for Mraz. Mraz has also been honored for his social activism by the Environmental Media Association, recently creating the Jason Mraz Foundation to help sustain organizations aligned with his pillars of service. www.JasonMraz.com

Brita FilterForGood Music Project
As part of the Brita FilterForGood campaign, the Brita FilterForGood Music Project works with fans and green-minded artists like Jack Johnson, Dave Matthews Band, Lady Antebellum and Guster to make concerts more sustainable by providing free Brita filtered water from Brita® Hydration Station™ and reusable Nalgene bottles. The Brita FilterForGood Music Project also encourages fans to bring the movement home by taking the Brita FilterForGood pledge to reduce bottled water waste and recycling their Brita® filters by visiting brita.com/filterforgood.

About the Green World Campaign
Since 2006, the Green World Campaign (www.greenworld.org) has pursued a bold agenda: Turn degraded lands green again. Raise the living standards of the rural poor. Create holistic ways to work for the health of our shared biosphere and the harmony of our global village. Founded by author/activist Marc Ian Barasch (Field Notes on the Compassionate Life), the GWC plants trees and practices environmentally friendly farming to restore the ecology and economy of some of the world's poorest places.
www.greenworld.org

   
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