SOURCE: Brita

Brita

August 15, 2012 13:11 ET

Jason Mraz Teams Up With Brita® FilterForGood® Music Project to Reduce Bottled Water Waste on North American Tour

Collaboration With Brita Supports Mraz's Commitment to Environmentally Responsible Touring

OAKLAND, CA--(Marketwire - Aug 15, 2012) - Jason Mraz has long avoided single-use plastic water bottles. Now, the Grammy-winning artist is using his North American tour to encourage others to do the same.

Mraz is partnering with Brita and its FilterForGood Music Project to encourage music fans to reduce their bottled water waste during his "Tour is a Four Letter Word" tour. The 37-stop tour started Aug. 9, and runs through Oct 7.

As part of his long-standing commitment to environmental preservation, Mraz invited the Brita FilterForGood Music Project to join the tour and help artists, fans and backstage crews reduce their bottled water waste. As a cornerstone to the tour's greening efforts led by non-profit group REVERB, Brita will provide free filtered water stations so all concert-goers can ditch bottled water at the show and instead use reusable bottles or a Brita® Bottle with a built-in water filter. The free filtered water will be a centerpiece of an entire Eco-Village that fans can visit at each show to get involved with local environmental organizations and volunteer for community service projects.

"Each and every one of us is responsible for leaving the planet in a better condition than how we found it. One simple but powerful action we can all take is eliminating our disposable water bottle usage. We're challenging our fans to ask themselves 'do I need to purchase a bottle of water or can I use a reusable bottle instead?'" said Jason Mraz. "By working with Brita, we are able to provide our fans with an accessible alternative to bottled water that will keep an estimated 35,000 disposable bottles out of landfills and oceans by the end of the tour."

Concert-goers can visit the Brita FilterForGood tent to win prizes, take the Brita FilterForGood pledge and learn more about the Brita FilterForGood movement. Fans can also bring their own reusable bottle to fill up at Brita® Hydration Stations™ by Haws Corporation® at the venue to stay cool and hydrated. Special Jason Mraz edition Brita FilterForGood Nalgene® bottles will also be available for purchase at merchandise booths on site.

Stay Connected with Brita® FilterForGood® for a Chance to Win* Los Angeles Music Getaway
Brita FilterForGood is offering one lucky music fan and five friends the chance to win a dream trip to Los Angeles to catch a concert at the legendary Hollywood Bowl and stay in a swanky Hollywood hotel. Fans can enter by taking the Brita FilterForGood pledge to reduce their bottled water waste on the Brita FilterForGood page on Facebook.* Other prizes include posters signed by Jason Mraz.

For more information about Brita FilterForGood at the Jason Mraz "Tour is a Four Letter Word" tour, "Like" the Brita FilterForGood page on Facebook and follow Brita FilterForGood on Twitter @FilterForGood to get real-time updates from the road.

About Brita FilterForGood 
In 2007, Brita partnered with Nalgene® to create the FilterForGood® movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 374,000 people* * have taken the pledge to reduce their bottled water waste, keeping an estimated 381 million disposable bottles*** out of landfills. Visit www.brita.com/filterforgood to learn how you can make a difference.

About Reverb
Based in Portland, Maine, Reverb is a 501(c) (3) non-profit organization that was founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster. Reverb provides comprehensive, custom greening programs for music tours while conducting grassroots outreach and education with fans around the globe.

About Jason Mraz
One of the modern era's most gifted pop troubadours, Jason Mraz's extraordinary musical journey has taken him from coffee houses to stadiums all over the world, with two GRAMMY® Awards and six nominations already to his credit. His 2008 third album, "WE SING. WE DANCE. WE STEAL THINGS." was an indelible global blockbuster, earning gold, platinum and multi-platinum certifications in 21 countries around the world. The album's lead single, "I'm Yours" was ASCAP's 2010 "Song of the Year" and also holds the record for being the longest-running song in the history of the Billboard "Hot 100" chart. A prolific songwriter, Mraz has been feted with a number of honors, including the Songwriters Hall of Fame's esteemed "Hal David Starlight Award," presented to gifted songwriters who are making a significant impact in the music industry via their original songs. 

Long known for his many philanthropic activities, Mraz recently announced the establishment of the Jason Mraz Foundation (http://jasonmraz.com/foundation/), devoted to supporting a number of charities for which he has been a dedicated and impassioned advocate. For more, please see www.jasonmraz.com and www.atlanticrecords.com.

Brita® FilterForGood® Music Project Sweepstakes
*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN TO ELIGIBLE LEGAL RESIDENTS OF THE 50 U.S. AND D.C. WHO ARE 18 AT TIME OF ENTRY. VOID OUTSIDE THE U.S. AND WHERE PROHIBITED AND RESTRICTED BY LAW. INTERNET ACCESS REQUIRED. The Brita® FilterForGood® Music Project Sweepstakes ("Sweepstakes") commences at 12:00:01 PM Eastern Time ("ET") on 7/19/12 and ends at 11:59:59 AM ET on 10/8/12. The Sweepstakes is sponsored by The Clorox Company. For Complete Eligibility Requirements, Prizes, Odds of Winning, and Official Rules, visit www.britamusic.com/rules.

This Sweepstakes is in no way sponsored, endorsed, administered by, or associated with, Facebook. By entering the Sweepstakes, participant understands that he/she is providing information to the Sponsor and not to Facebook.

**Based on number of participants in the FilterForGood pledge database.

***Standard16.9-ounce

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