SOURCE: Atlantic Records

April 28, 2008 13:56 ET

Jason Mraz Unites With Kadoink for First of Its Kind Mobile Album Premiere

NEW YORK, NY--(Marketwire - April 28, 2008) - Atlantic recording artist Jason Mraz has teamed up with Kadoink, the leading mobile communications platform, to debut his long-awaited new album, "WE SING. WE DANCE. WE STEAL THINGS.," due in stores May 13. The partnership marks the first-of-its-kind premiere of a major new release via mobile phone technology.

Beginning Monday, April 28th, fans on most carriers can text "Mraz" to 33033 to receive a personalized call from Mraz himself. Standard text messaging rates will apply. The San Diego-based troubadour will introduce a clip of that day's track from "WE SING. WE DANCE. WE STEAL THINGS." and invite callers to visit his MySpace page -- located at www.myspace.com/jasonmraz -- to hear the song in its entirety. By 10 PM Eastern that evening, the day's track will be posted in its entirety on Jason's MySpace page and will stream there for the next 48 hours. In addition to texting, fans can also visit Jason's MySpace page and click on the "Get Mobile Updates" button inside the Kadoink widget to join his mobile fan club and get additional updates, messages and music sent to their phones.

The mobile premiere will continue through Friday, May 9th with one song per day from the new album premiering, at which time MySpace will go live with the online premiere of the full album. "WE SING. WE DANCE. WE STEAL THINGS." will then arrive in stores and at all digital retailers on Tuesday, May 13th.

"People do everything on their phones," said Mraz. "They take pictures and record snippets from our shows. I'm really excited for people to preview my new album from the comfort and convenience of their rosy palms!"

"Artists are always trying to find new and innovative ways to connect with their audiences and look to new technologies that make it possible, and we are pleased that Atlantic chose Kadoink to enable that capability," said Scott Cahill, CEO of Kadoink. "With Kadoink, musicians and content owners can take their music, recordings and other audio and in a very easy and immediate way, place it into the hands of millions of people creating an intimate and compelling point of engagement."

About Jason Mraz:

Jason Mraz will release "WE SING. WE DANCE. WE STEAL THINGS." on May 13. The album was preceded by two individual EPs: "WE SING" and "WE DANCE," while a third EP, "WE STEAL THINGS," will be available as a digital bundle with purchase of the album on iTunes, and as part of a bundle when purchased via www.JasonMraz.com or www.AtlanticRecords.com. All three EPs feature unique versions of various album tracks recorded during special intimate sessions. "I'm Yours," the first single from the album, is currently a top 10 favorite at Triple A radio outlets nationwide. An online sensation, the song can be found in hundreds of user-generated videos from more than 25 countries on YouTube. "WE SING. WE DANCE. WE STEAL THINGS." follows Mraz's two previous studio releases: 2002's RIAA platinum-certified breakthrough, "WAITING FOR MY ROCKET TO COME," and 2005's "MR. A-Z," which debuted at #5 on the Billboard 200, with career-best first week sales exceeding 80,000. For further information, please visit www.jasonmraz.com or www.myspace.com/jasonmraz.

About Kadoink:

Kadoink is a powerful telephony platform that transforms the mobile phone into an interactive broadcasting and communication channel. The company seamlessly integrates SMS, audio and voice into a single hosted system compatible with any carrier or handset. Through its patented technology, Kadoink provides a suite of communication applications and services such as phonecasting, instant and large scale group communication (calling & texting) as well as mobile advertising (SMS and audio interstitials). In addition, Kadoink offers APIs that allow application developers to integrate advanced mobile telephony and messaging capabilities into their offerings. The company is based in San Francisco, California and was formed in September 2006. For more information, listing of supported carriers and to sign up for Kadoink please visit www.kadoink.com.

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