Parks Canada

Parks Canada

November 12, 2007 06:00 ET

Jasper National Park of Canada Receives 2007 World Travel Market Global Award

LONDON, UNITED KINGDOM--(Marketwire - Nov. 12, 2007) - Jasper National Park of Canada was honoured today in London as a 2007 recipient of the World Travel Market Global Award in the North American region. Nominated by the Canadian Travel Press, this award recognizes the Jasper National Park's significant contribution to the travel and tourism industry during its centennial year.

"Jasper National Park is proud to receive this honour and the recognition that goes with it. We thank our major Centennial celebration partners who helped ensure a range of high quality activities and events throughout the year," said Alan Latourelle, Chief Executive Officer of Parks Canada Agency. "Without the involvement of the Friends of Jasper National Park, the Municipality of Jasper, the Jasper-Yellowhead Museum and Jasper Tourism and Commerce, the centennial celebration would not have been the huge success it was. Today we share this award with them and the many private businesses who contribute to our dynamic and ongoing collaboration with the tourism industry."

The park works closely with many partners and organizations involved in the travel industry to increase awareness of this protected heritage place as a sustainable tourism destination. As a part of the UNESCO Canadian Rocky Mountain Parks World Heritage Site, Jasper National Park and their partners offer authentic experiences that feature the wildlife, landscapes and stories of these mountains, rivers, valleys and glaciers. Spanning over 10,000 square kilometres (4200 square miles), the park offers spectacular drives as well as hiking and biking trails for all ability levels. The park welcomes nearly 2 million visitors each year and is one of the cornerstones of the tourism industry in Alberta. The community of Jasper, located within the park, offers world-class services to help visitors make the best of their stay.

"Whereas Jasper is mostly known as a natural protected area," continued Mr. Latourelle. "It is important to note that there are also national historic sites within the park that help tell the story of Canada's history, including the fur trade and transportation through the mountains - linking the west coast to the rest of Canada."

Canada has the distinction of having established the first parks organization in the world, and Jasper, established in 1907 is one of the oldest parks in Canada. The family of protected heritage places managed by Parks Canada has grown to include 157 national historic sites, 42 national parks and three national marine conservation areas. Canada's protected heritage areas are consistently identified to be among the country's most powerful national symbols in public opinion polls. These special places help protect and present the nature and culture of Canada.

Editors Note: A photo for this release will be available on the CP picture wire via Marketwire.


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Contact Information

  • Parks Canada
    Jasper National Park
    Gloria Keyes-Brady
    Tourism and Marketing Specialist
    Parks Canada
    National Corporate Communications Branch
    Joanne Huppe
    Communication Advisor