SOURCE: Javalution Coffee Company

Javalution Coffee Company

May 31, 2011 14:45 ET

Javalution Coffee Company Announces Shareholder Update Call for Monday, June 6, 2011 at 4PM EDT

MIAMI, FL--(Marketwire - May 31, 2011) - Javalution Coffee Company (PINKSHEETS: JCOF) announced today that the company will hold a national shareholder update call on June 6, 2011 at 4PM Eastern Daylight Time. Dave Briskie, CEO, Scott Pumper, President, and John Rochon, Chairman of Richmont Holdings, will speak on the call. Javalution Coffee Company's trading volume has exceeded 83 million shares for the month of May. The company traded approximately 8.3 million shares in the previous four months combined. Scott Pumper, President of Javalution Coffee Company, said, "Considering our extraordinary increase in trading volume, the substantial increase in the price of our stock, and the overwhelming number of inquiries about JCOF, we feel the timing is perfect to host a shareholder update call." He continued, "We have a great number of new shareholders involved in JCOF and we want to make sure that our investors clearly understand who we are now and what our vision is for the future."

To listen to Javalution Coffee Company's Shareholder Update on Monday, 6/6/2011 at 4PM EDT, all participants must register for the call online at www.jcofcall.com. Once you register for the call you will be provided a dial in number and password so you may gain access to the call.

About Javalution Coffee Company
Javalution Coffee Company is a fully vertical coffee roasting and distribution company, owner of the Direct Marketing Brand JavaFit, and the retail brand Café La Rica, as well as the category creator of functional gourmet coffee. For more information please visit the company's website at www.javalution.com.

About Richmont
Richmont is a 20-year old holding company based in Dallas, TX. Its founder, John Rochon, is an investor who has been engaged in acquiring, managing and growing companies over a 35-year career in such industries as consumer products, international trading, banking, marketing, publishing and manufacturing. Some of Richmont's major investments have included Avon, Maybelline, Armor Holdings, Royal Appliance/Dirt Devil, Black and Decker, RealPage Inc., the Dial Corp and Harvey's Casinos. Mr. Rochon served for more than a decade as chairman and CEO of a global, Fortune 500 premium brands company. Prior to that, he held various positions of international scope related to consumer goods, the fashion industry and the chemical industry, providing services to the food and beverage, healthcare and hospitality markets. (www.richmontholdings.com)

"Safe Harbor" Statement
Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Javalution Coffee Company. (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking statements" within the meaning of Section 21E of the Securities and Exchange Act of 1934 and, because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.

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