SOURCE: Javalution Coffee Company

Javalution Coffee Company

May 26, 2011 14:00 ET

Javalution Coffee Company Selected to Provide Coffee Program for eFundraising.com; a Time Inc. Company

MIAMI, FL--(Marketwire - May 26, 2011) - Javalution Coffee Company (PINKSHEETS: JCOF) announced today that it has reached an agreement to provide 6 Private Label Coffee items for eFundraising.com, the largest fund raising company in North America. The coffee program is planning to launch by the end of the summer 2011, just in time for the start of the back to school fund raising season. The items offered will be produced in 11 oz. custom packaging featuring custom branding that was developed in collaboration between CLR Roasters, a wholly owned subsidiary of Javalution, and eFundraising.com. The program will consist of a Bold Coffee, Smooth Coffee, Decaf Coffee and 3 Flavored Coffees. David Briskie, CEO of Javalution Coffee Company, stated, "Our Company has always had a strong commitment to serve the non-profit community. Supplying and supporting eFundraising, a true giant in the non-profit industry, positions us to help a great number of charitable organizations."

About Javalution Coffee Company
Javalution Coffee Company is a fully vertical coffee roasting and distribution company, owner of the Direct Marketing Brand JavaFit, and the retail brand, Café La Rica, as well as the category creator of functional gourmet coffee. For more information please visit the company's website at www.javalution.com.

About eFundraising.com
eFundraising provides non-profit groups with quality products, low prices and excellent service. The number one priority is to serve students, educators, athletes, communities, and other non-profit organizations with a personalized touch that will respond to individual fundraising needs.

Established as the Universal Fundraising Group in 1991, eFundraising is now a leading figure in the North American fundraising industry. eFundraising was created for the purpose of providing non-profit groups with a large selection of quality fundraising products at competitive prices. Together with QSP, eFundraising has helped groups like yours raise over 3 billion dollars, quickly and easily! In order to improve the quality of fundraising programs being offered, while keeping in mind the safety of your children, eFundraising.com has been working together with the AFRDS, the Association of Fund-Raising Distributors and Suppliers, since 1993. For more information go to www.eFundraising.com.

"Safe Harbor" Statement
Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Javalution Coffee Company (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking statements" within the meaning of Section 21E of the Securities and Exchange Act of 1934 and, because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.

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