SOURCE: Javalution Coffee Company

Javalution Coffee Company

March 30, 2011 08:00 ET

Javalution (JCOF.PK) Doubles Roasting Capacity

MIAMI, FL--(Marketwire - March 30, 2011) - Javalution Coffee Company (PINKSHEETS: JCOF), a fully vertical coffee roasting and distribution company, owner of the Direct Marketing Brand JavaFit, and the retail brand, Café La Rica, as well as the category creator of functional gourmet coffee, announces the expansion of both its roasting and packaging capacity within CLR Roasters, the company's wholly owned subsidiary. Dave Briskie, CEO for Javalution, stated, "Our first quarter growth rate is tracking at 80% over last year and we believe that this will further accelerate throughout the year. This high growth rate necessitated an investment in our production facility whereby we are doubling our capacity in roasting, as well as, certain packaging types. The packaging equipment will be up and running in the next couple of weeks, and the additional roaster will be operational by the end of April." Additionally, Briskie said, "This investment within our facility is in line with our commitment toward automating our processes which will keep our labor costs in check and drive profitability." 

"Safe Harbor" Statement

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Javalution Coffee Company. (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking statements" within the meaning of Section 21E of the Securities and Exchange Act of 1934 and, because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.

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