SOURCE: Javalution Coffee Company

Javalution Coffee Company

May 02, 2011 16:08 ET

Javalution (JCOF.PK) Enters Into Master Purchase Agreement to Supply Aldi Stores; Annualized Contract Volume Estimated at $2 Million

MIAMI, FL--(Marketwire - May 2, 2011) - Javalution Coffee Company (PINKSHEETS: JCOF) announces an estimated annual $2,000,000 private label roasting deal between CLR Roasters, Javalution's wholly owned subsidiary, and Aldi, Inc. CLR Roasters will be providing 6 items including whole bean and ground coffees to 6 different divisions of Aldi stores, essentially being named Aldi's Southeastern Coffee Roaster. The contract will begin this month (May 2011).

Dave Briskie, CEO for Javalution, stated, "We are so very proud to be doing business with Aldi. Adding Aldi to our growing portfolio of great companies is only possible through meeting the highest standards and requirements that they place on their suppliers. This new relationship further enhances and legitimizes our reputation as a dependable and competitive supplier in this space." He continued, "This Master Purchase Agreement will greatly contribute to our company meeting its goals and objectives for 2011. We have great momentum right now. Recently we announced the doubling of our roasting capacity, the expansion of our financing arrangements with Crestmark Bank, and the expansion of credit facilities with our green coffee suppliers. We are well-positioned to compete with anyone in this channel and we intend on doing just that as we continue to aggressively expand our business with high reputation and well-funded clients."

About Javalution Coffee Company
Javalution Coffee Company is a fully vertical coffee roasting and distribution company, owner of the Direct Marketing Brand JavaFit, and the retail brand, Café La Rica, as well as the category creator of functional gourmet coffee. For more information please visit the company's website at www.javalution.com.

About Aldi Inc.
ALDI is a leader in the international grocery retailing industry, serving Europe, the USA and Australia. Streamlined processes, a select brand strategy, a limited and reliable product assortment and double-guarantee philosophy have made it virtually impossible for competitors to match the widespread appeal of ALDI. Today, there are over 1,000 ALDI stores in 31 states, from Kansas to the East Coast. For more information please visit the company's website at www.aldi.com.

"Safe Harbor" Statement
Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Javalution Coffee Company. (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking statements" within the meaning of Section 21E of the Securities and Exchange Act of 1934 and, because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.

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