SOURCE: Javalution Coffee Company

Javalution Coffee Company

February 16, 2011 08:00 ET

Javalution (JCOF.PK) Expands Business in Cruise Line Industry

MIAMI, FL--(Marketwire - February 16, 2011) - JCOF-Javalution Coffee Company, (PINKSHEETS: JCOF), a fully vertical coffee roasting and distribution company, owner of the Direct Sales Brand JavaFit, and the retail brand, Café La Rica, as well as the category creator of functional gourmet coffee enters supply agreement with Apollo Ship Chandlers, Inc. The Apollo Group services 9 ships including Regent Cruise Lines, Oceania and Discovery. The supply relationship will be with Javalution Coffee Company's wholly owned subsidiary CLR Roasters with first shipments to Regent Cruise Lines beginning March 1st 2011. "We are proud that we continue to penetrate our reach into the Cruise Line Industry, which continues to be a growth category for our company. Apollo strives for culinary and service excellence so this relationship further validates the quality coffees being produced within our roasting operation," said Ernesto Aguila, President of the roasting division. Dave Briskie, Chief Executive Officer, added, "This new relationship, combined with the recent contract awards previously announced with other prestigious cruise line operators, has us poised to meet our objective of reaching profitability in 2011."

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