SOURCE: Javalution Coffee Company

Javalution Coffee Company

December 23, 2010 08:00 ET

JAVALUTION (JCOF.PK) Expands Cruise Line Business; Contract Positively Impacts 4th Quarter 2010 and Calendar Year 2011

MIAMI, FL--(Marketwire - December 23, 2010) - JCOF -- Javalution Coffee Company (PINKSHEETS: JCOF), a fully vertical coffee roasting and distribution company, owner of the Direct Sales Brand JavaFit, and the retail brand, Café La Rica, as well as the category creator of functional gourmet coffee, has been awarded a supply contract with a major cruise line. The contract has been awarded to CLR Roasters, a wholly owned subsidiary of Javalution Coffee Company. The first shipments began the first week of November 2010. "We are proud to continue our expansion into the Cruise Line Industry which has been identified as a growth category for our company," said Ernesto Aguila, President of the roasting division. Dave Briskie, Chief Executive Officer, added, "The incremental revenue from this contract will help us finish 2010 with strong momentum going into calendar year 2011. Consolidated 4th quarter 2010 revenue is on pace to eclipse $1,000,000 in sales. The supply agreement extends through October 2011."

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