SOURCE: Javalution Coffee Company

Javalution Coffee Company

January 13, 2011 08:00 ET

Javalution (JCOF.PK) Launches New, State-of-the-Art Direct Selling Platform for JavaFit Brand

MIAMI, FL--(Marketwire - January 13, 2011) - Javalution Coffee Company, (PINKSHEETS: JCOF), a fully-vertical coffee roasting and distribution company and owner of the direct sales brand JavaFit, and the retail brand Café La Rica as well as the category creator of functional gourmet coffee, has re-launched its JavaFit brand via a new state-of-the-art selling process. 

Following the advice of alliance partner Richmont Holdings, led by John Rochon, who spent several decades as a leader in the direct selling industry, Javalution's sales structure, back end support mechanism, compensation platform and training processes have been overhauled. Richmont's information technology team led the re-launch project, which went live last week.

JavaFit has adopted a streamlined, uni-level compensation plan to pay its Independent Coffee Brokers. It also has repositioned the JavaFit brand with the new tag line: "Simple Pleasures, Deeply Felt."

"Simplifying our compensation plan makes JavaFit even more attractive as a direct sales opportunity," said Dave Briskie, Javalution's CEO. "We have the best coffee in the world. We want to make it easy for people to sell it to their friends as well as to commercial customers. Our improved sales platform lets us do that, and our new tag line gets right to the essence of what we're selling."

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