SOURCE: Javette LLC

July 26, 2005 08:00 ET

Javette® Is 'Head of the Class' on This Year's Back-to-School Shopping Lists

Single Serving Gourmet Coffee Combines Convenience and Great Taste

ATLANTA, GA -- (MARKET WIRE) -- July 26, 2005 -- Each August, back-to-school shopping signals the end of summer and the start of a new school year. The U.S. Census Bureau estimates that students spent close to $80 billion last year in retail clothing and book stores. As students dig into their pockets for this season's must-haves, the gourmet coffee on their lists won't stretch their budgets. Javette®, the first single-serving, great-tasting gourmet coffee concentrate, allows high school and college students to conveniently tote their afternoon "pick-me-up" with notebooks, pencils and calculators, and at a fraction of the price of designer coffee.

Javette is .25 ounces of concentrated gourmet coffee packaged in a single serving, portion control, pressure-resistant packet. This single-serving design makes it just the right fit for students' backpacks, lunch bags, lockers, pockets and purses. Made of 100-percent Arabica coffee, Javette makes a delicious cup of coffee when mixed with hot water.

"Javette is the perfect accessory for a backpack, purse or locker," said Candy Palmer-Steele, founder of Javette. "The flexible packaging ensures no mess, and the easy pour design allows coffee drinkers to regulate the strength of each cup -- the entire packet for a strong cup, just half for a milder one. Coffee lovers get rich-tasting coffee anytime, anywhere."

Javette is ideal as a late-night study aid, an energizing after school snack or a midday boost for teachers and parents on the go.

"I have replaced my Starbuck's habit with Javette," said Zach Liszt, a second-year law student at Nova Southeastern University. "Now, when I get a quick break between classes and need an afternoon jolt, I can avoid long lines and mix up a quick cup of coffee just the way I like it. Best of all, Javette doesn't burden my student budget."

Javette is available via www.javette.com. Individual .25-ounce servings are available in 20-packet packages for $19.99. The package can be transported anywhere.

Contact Information

  • Press Contact:
    Marissa Vicario
    Mulberry Marketing Communications
    (212) 672-1621
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