SOURCE: Balance Innovations LLC

Balance Innovations LLC

June 06, 2013 14:05 ET

Jay Atkinson to Lead Balance Innovations Sales Team

LENEXA, KS--(Marketwired - Jun 6, 2013) -  Balance Innovations has named Jay Atkinson its executive vice president of business development. In this role, Atkinson will be responsible for managing the national sales team, as well as the development and execution of the company's sales strategy.

"I am excited to join an organization dedicated to providing technology solutions specifically developed for retailers," said Atkinson. "I look forward to working with the team as we build on our success and expand our next generation of solutions beyond cash office management."

Atkinson most recently was senior vice president of business development at Revolution Retail Systems. Prior to that, he was responsible for sales and products in the armored car industry while at ATI Systems/Garda and Dunbar.

"Jay brings a wealth of experience working with retail organizations. His proven success in helping retailers improve their cash management operations through technology solutions makes him an excellent addition to Balance Innovations," said Gil Anderson, COO. "Jay's energy and knowledge will be instrumental as we expand our products and services. We're excited to have him part of our leadership team."

About Balance Innovations
Balance Innovations is the leading developer of reconciliation and cash office management solutions for the retail industry. Our leading-edge, customizable solutions integrate seamlessly with existing POS technologies to simplify and improve retailers' cash office management operations. Balance Innovations' premier product, VeriBalance, is an easy-to-use software solution that is helping retailers across the United States and Canada increase profitability and improve operations by reducing labor, bank fees and shrink while standardizing and enforcing best practices and corporate policies. Other products include: vbEPIX™, an electronic check processing solution; vbForecast™, a cash forecasting product; vbScout™, a self-checkout management tool; and vbInSight™, a corporate reporting solution. Customers range from independent grocers to Fortune 50 retailers. For more information, visit

Contact Information

  • Contact:
    Diane Collins
    Director of Marketing