SOURCE: JDRF/FRDJ

JDRF_EN

October 28, 2015 11:00 ET

JDRF Canada Launches Social Campaign: 'T1D Looks Like Me'

JDRF Canada Acknowledges National Diabetes Awareness Month and World Diabetes Day by Celebrating the Remarkable Type 1 Diabetes Community

TORONTO, ON--(Marketwired - October 28, 2015) - Intent on raising both awareness and funds for research, JDRF Canada launches a National Diabetes Awareness Month (NDAM) campaign that celebrates the remarkable people who are, driven, ambitious and live with type 1 diabetes (T1D). The social media campaign is called 'T1D Looks Like Me' and celebrates the stories and individuals who live beyond T1D to accomplish their goals and dreams. The goal is to unite the T1D community across Canada as we join together to bring awareness to T1D and the need to fund research.

Learn about these amazing people and how you can make NDAM a success by raising awareness and funds towards finding a cure for T1D- and its complications from the 'T1D Looks Like Me' campaign. It will launch on JDRF social media channels on October 29, 2015 with photos, videos and stories of successful, ambitious individuals who don't allow the day-to-day attention to detail their health requires keep them from accomplishing their dreams and goals. You can discover remarkable stories of the Canadian T1D community on; facebook.com/JDRFCanada, Twitter: @JDRF_Canada, the jdrf.ca/blog and Instagram: @JDRF_Canada. Canadians are also encouraged to engage with the community, share our stories as well as their own using the hashtag #T1DLooksLikeMe.

"JDRF funded research has positively impacted the lives of so many people," said Dave Prowten, President & CEO of JDRF Canada. "The evolution of treatment is astounding yet we still have more work to do. While we celebrate the successes of our T1D community and the amazing people that are a part of JDRF, it's crucial we remain focused on accelerating our mission. Every dollar makes a difference in contributing to the advancements of diabetes research."

For more information about JDRF, the NDAM campaign and how to participate, please go to jdrf.ca/T1DLooksLikeMe.

About National Diabetes Awareness Month:
National Diabetes Awareness Month (NDAM) is celebrated across the world as a month to educate and raise awareness about type 1 diabetes (T1D). Specifically, on November 14, 2015, millions of people around the world will mark United Nations (UN) World Diabetes Day (WDD), honouring the birthday of Dr. Frederick G. Banting, the Canadian co-discoverer of insulin, as part of an international campaign to raise public awareness about this chronic disease.

About JDRF Canada:
JDRF is the leading global organization funding type 1 diabetes (T1D) research. JDRF Canada is built on a grassroots model of people connecting in their local communities, collaborating regionally for efficiency and broader fundraising impact, and uniting on an international stage to pool resources, passion and energy. Our mission is to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications. To accomplish this, JDRF has invested nearly $2 billion since our inception. We collaborate with academic institutions, policymakers, and corporate and industry partners to develop and deliver a pipeline of innovative therapies to people living with T1D. Our staff and volunteers in more than 100 locations around the world are dedicated to advocacy, community engagement and our vision of a world without T1D. For more information, please visit jdrf.ca.

Embedded Video Available: https://www.youtube.com/watch?v=JxLj_k1G7NA&feature=youtu.be
Embedded Video Available: https://www.youtube.com/watch?v=ZBpxN3eHYaY&feature=youtu.be

Contact Information

  • Media Contacts:

    Julie Andaloro
    National Manager, Communications & Public Relations
    JDRF Canada
    e: jandaloro@jdrf.ca
    t: 647-789-2027

    Diana Buccella
    National Communications Specialist
    JDRF Canada
    e: dbuccella@jdrf.ca
    t: 647-789-2368