October 05, 2009 08:00 ET

JDSU Introduces New Titanium-Based Color Shifting Pigments

Emerald and Aquamarine Pigments Available to Provide Striking Effects and Brand Differentiation for Consumer Electronics, Sporting Goods and Luxury Packaging

MILPITAS, CA--(Marketwire - October 5, 2009) - JDSU (NASDAQ: JDSU) (TSX: JDU) today launched its first titanium-based color shifting pigments, called the ChromaFlair® Titanium Series pigment. The new series is specifically designed for brand owners in the consumer electronics, sporting goods, and luxury packaging markets to help differentiate products with eye catching effects that can help drive consumer acceptance of individual brands. The new Titanium Series also meets demanding regulatory requirements.

The two colors available today include Emerald, a pigment that shifts from a saturated green into a brilliant purple and Aquamarine, which shifts from neutral silver through teal and into vivid blue. Similar to the existing JDSU pigment products, the Titanium Series pigment products consist of unique, multi-layer flakes that give paints, coatings, plastics, textiles and packaging the ability to change color when viewed from different angles.

"Brand differentiation is even more important in a challenging economy, and the new ChromaFlair Titanium Series pigment from JDSU gives brand owners a powerful new way to use color to command higher value for consumer products," said John Book, Custom Color Solutions product manager for the AOT business segment at JDSU.

"The Titanium Series pigment was inspired by the beauty and richness of gemstones -- the highly chromatic and dramatic color shifts to mimic the appearance of jewels," said Barb Parker, Custom Color Solutions color designer of the AOT business segment at JDSU. "JDSU created Emerald and Aquamarine pigments specifically because shades of blue continue to be an extremely popular color choice for enhancing products across a variety of markets worldwide."

Key benefits of the JDSU ChromaFlair Titanium Series pigment include:

--  Satin appearance and highly saturated color - Suitable for enhancing
    and differentiating packaging and personal electronic accessories such as
    smart phones.
--  Vacuum deposited manufacturing platform - Pigments are created using a
    high quality and proprietary production method that includes vaporizing
    metals onto a substrate.
--  Easily dispersed composition - Pigments are in the form of tiny flakes
    that can easily be stirred into paint and plastics without extra processes
    required to grind into smaller particles.
--  Superior hiding power - Reduces the number of coats required to paint
    an object.
--  Environmentally friendly pigment option - Titanium-based composition
    meets demanding regulatory compliance directives including CONEG and RoHS

JDSU introduced its revolutionary ChromaFlair pigments utilizing Color by Physics® technologies in 1997. Brand owners worldwide use ChromaFlair pigment to differentiate their products.

About JDSU

JDSU (NASDAQ: JDSU) (TSX: JDU) enables broadband and optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, and network equipment manufacturers. JDSU is also a leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications. More information is available at

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