MILPITAS, CA--(Marketwire - October 5, 2009) - JDSU (
NASDAQ:
JDSU) (
TSX:
JDU) today launched
its first titanium-based color shifting pigments, called the
ChromaFlair® Titanium
Series pigment. The new series is specifically designed for brand
owners in the consumer electronics, sporting goods, and luxury packaging
markets to help differentiate products with eye catching effects that can
help drive consumer acceptance of individual brands. The new Titanium
Series also meets demanding regulatory requirements.
The two colors available today include Emerald, a pigment that shifts from
a saturated green into a brilliant purple and Aquamarine, which shifts from
neutral silver through teal and into vivid blue. Similar to the existing
JDSU pigment products, the Titanium Series pigment products consist of
unique, multi-layer flakes that give paints, coatings, plastics, textiles
and packaging the ability to change color when viewed from different
angles.
"Brand differentiation is even more important in a challenging economy, and
the new ChromaFlair Titanium Series pigment from JDSU gives brand owners a
powerful new way to use color to command higher value for consumer
products," said John Book, Custom Color Solutions product manager for the
AOT business segment at JDSU.
"The Titanium Series pigment was inspired by the beauty and richness of
gemstones -- the highly chromatic and dramatic color shifts to mimic the
appearance of jewels," said Barb Parker, Custom Color Solutions color
designer of the AOT business segment at JDSU. "JDSU created Emerald and
Aquamarine pigments specifically because shades of blue continue to be an
extremely popular color choice for enhancing products across a variety of
markets worldwide."
Key benefits of the JDSU ChromaFlair Titanium Series pigment include:
-- Satin appearance and highly saturated color - Suitable for enhancing
and differentiating packaging and personal electronic accessories such as
smart phones.
-- Vacuum deposited manufacturing platform - Pigments are created using a
high quality and proprietary production method that includes vaporizing
metals onto a substrate.
-- Easily dispersed composition - Pigments are in the form of tiny flakes
that can easily be stirred into paint and plastics without extra processes
required to grind into smaller particles.
-- Superior hiding power - Reduces the number of coats required to paint
an object.
-- Environmentally friendly pigment option - Titanium-based composition
meets demanding regulatory compliance directives including CONEG and RoHS
regulations.
JDSU introduced its revolutionary ChromaFlair pigments utilizing Color by
Physics® technologies in 1997. Brand owners worldwide use ChromaFlair
pigment to differentiate their products.
About JDSU
JDSU (
NASDAQ:
JDSU) (
TSX:
JDU) enables broadband and optical innovation in
the communications, commercial and consumer markets. JDSU is the leading
provider of communications test and measurement solutions and optical
products for telecommunications service providers, cable operators, and
network equipment manufacturers. JDSU is also a leading provider of
innovative optical solutions for medical/environmental instrumentation,
semiconductor processing, display, brand authentication, aerospace and
defense, and decorative applications. More information is available at
www.jdsu.com.
Contact Information: Contact Information
JDSU
Investors:
Michelle Levine
408-546-4421
Press:
Noël Bilodeau
408-546-4567
