KBM Group

January 26, 2011 09:08 ET

Jean-Benoit Bataille Joins KBM Group as Head of Paris Operation

RICHARDSON, TX--(Marketwire - January 26, 2011) - KBM Group, the global leader in knowledge-based marketing solutions, announces that Jean-Benoit Bataille has joined the company as head of its Paris operation.

Bataille, whose experience focuses on the specialties of data, communications and technology, will lead key accounts (Microsoft, Nokia, Danone, Ford), new business development, and all KBM Group Paris-based account teams.

"Jean-Benoit brings extensive experience in direct and database marketing, analytics and data mining, digital applications and Customer Relationship Management (CRM)," says Andrew Rutberg, President of KBM Group's Global Services. "In addition, he has lived and worked on several continents and so brings a fine-tuned sense for servicing global clients. We are very pleased that he has joined our team and anticipate that he will be a terrific asset not only to our Paris team but also to our global business unit."

"After two years of KBM Group France consolidation, it's perfect timing for Jean-Benoit to come on board to strengthen the Wunderman Brands offering and leverage KBM Group's database, one of the biggest consumer databases in the French market," says Philippe Bonnet, Wunderman Brands France CEO.

Before joining KBM Group, Bataille was with OgilvyOne Mexico, where he was Director of CRM as well as Regional Account Director for Nestle Nutrition and UPS. Previous positions include Director of Strategic Planning for Arena/EHS Brann Mexico and Director of CRM for Wunderman Mexico, as well as various positions for Wunderman in London, Buenos Aires and Paris.

About KBM Group
KBM Group is the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group's integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, creative, agency services, response services, data and marketing outsourcing. The company has 14 offices in nine countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of Young & Rubicam Brands and a member of WPP (NASDAQ: WPPGY).

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