SOURCE: Gant Company AB

October 10, 2006 03:21 ET

Jean-Michel Cousteau joins Gant in unique collaboration

NACKA STRAND, SWEDEN -- (MARKET WIRE) -- October 10, 2006 --

Gant joins forces with Jean-Michel Cousteau and his Ocean Futures Society for the Gant spring 2007 image campaign.

Continuing the "Our commitments reflect our passions" theme, GANT has yet again teamed up with individuals who are passionate, dedicated and committed to working with issues that make a difference. As founder and president of his non-profit marine, environmental and educational organization, Jean-Michel Cousteau together with his two children, Celine and Fabien Cousteau, have devoted their lives to educating and inspiring environmental awareness of the marine world. The active maritime lifestyle they lead is an inspiration to GANT's spring collection.

Jean-Michel Cousteau has traveled the world raising ocean awareness. Carrying on the legacy established by his father, legendary ocean explorer Jacques Cousteau, Jean-Michel has touched millions through his Emmy-awarded filmmaking, lectures, education programs and pioneering work in raising public awareness of the problems faced by the world's marine environments. His passion and knowledge have influenced world leaders and policymakers. He says about the collaboration: "I am very excited to work together with GANT on this project that also supports the Ocean Futures Society. We share the same commitment and passion for an active water lifestyle and the ocean, which is such an integral part of our lives."

The campaign and the GANT spring collection will be presented February 2007 in all 73 countries where GANT merchandise is available. GANT is a global premium lifestyle brand that perfectly combines American casualness with European elegance. GANT's values have been based on the brand's heritage of an American active lifestyle since the start of the company in 1949. GANT offers a full range of clothing and accessories for men, women and kids. Home furnishings, watches, footwear, eyewear, and fragrance are licenses incorporated under the GANT brand name.

"We are delighted to continue the `Our commitments reflect our passions' theme with Jean-Michel Cousteau," says Arthur Engel, CEO of GANT AB. "The Cousteau family is passionate about exploring and protecting the ocean. Their dedication and admirable work through Ocean Futures Society represents an enthusiastic conviction and dynamic lifestyle that GANT shares."

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For further information, please contact:
GANT AB, Louise de Verdier, Information Manager. Phone: +46 8 506 760 84.
Patriksson Communication, Emma Ohlson. Phone: +46 8 528 00 590.

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