NEW YORK, NY--(Marketwire - Jul 18, 2012) - C3 Metrics, the leader in viewable impression technology and advertising attribution, announced today its COO, Jeff Greenfield, will present at OMMA Data and Targeting in Los Angeles on July 25 at the Hyatt Regency Century Plaza.
Greenfield's OMMA presentation, "Grill The Vendors: Attribution Nation," will take place at 2:15 p.m. and focus on the fact that "last click attribution" remains the dominant model, despite the industry's agreement that it is outdated and harmful to campaign planning -- also addressing the question if you're collecting wrong data and making wrong decisions.
In this session, Greenfield will demonstrate how C3 Metrics has cracked the code on attribution along with the critical ingredient of viewable impressions native to its single source platform. He will also share how C3 Metrics' pure-play attribution platform makes complex and robust real-time data collection and communication easy and actionable for media buyers and how a full-funnel approach enables brands and agencies to understand ROI in the upper funnel, not just the last click/view once the heavy lifting of media is complete.
"Grill the Vendors" will be moderated by Colette Dill-Lerner, VP of Internet marketing for Guthy-Renker, and Joanna O'Connell, a senior analyst with Forrester. The following speakers will join Greenfield on the panel:
- Pascal Bensoussan, Chief Strategy Officer, Aggregate Knowledge
- Manu Mathew, CEO, Visual IQ
- Ari Osur, General Manager, ClearSaleing
- Paul Pellman, CEO, Adometry
About C3 Metrics:
C3 Metrics is an award-winning media analytics and optimization platform providing validated products to agencies, brands, publishers, networks and DSPs. Capturing every interaction in real-time including viewable impressions, C3's predictive platform is in constant two-way communication with media partners, feeding the ecosystem with real-time data vs taking pictures of it. Rated #1 for ease of use, the C3 Metrics Optimization Engine and AVSR™ metric allows marketers to easily optimize media -- taking big data and making complex advertising decisions simple. The result? Validated superior performance of each ad dollar. C3 clients enjoy significant gains: a two-year case study demonstrated a 75 percent revenue increase with only a 12 percent increase in ad spend. C3 has made more than $5 million for one client within 12 months of use. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.