SOURCE: ViewSonic Corp.

ViewSonic Corp.

February 28, 2011 08:00 ET

Jeff Volpe Recognized as a Channel Chief by Everything Channel's CRN

ViewSonic Americas President Named CRN Channel Chief for Channel Partner Programs and Strategies

WALNUT, CA--(Marketwire - February 28, 2011) - ViewSonic Corp., a leading global provider of computing, consumer electronics and communications solutions, today announced that its president and general manager, Jeff Volpe, has been named a Channel Chief by Everything Channel's CRN. Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently defend, promote and execute effective channel partner programs and strategies.

With a quarter decade of indirect sales experience and 15 years with ViewSonic, Jeff Volpe oversees strategic direction, business planning, channel development, brand and product marketing for ViewSonic Americas. Under Volpe's direction, ViewSonic rolled out an expansion to its award winning Finch Clubsm program, offering resellers new features and added incentives to help them grow their businesses. Some of these features include dedicated Digital Signage and A/V Integrator Programs in addition to ViewSchoolsm and GovEd Programs, a North American Advisory Council, more extensive sales rewards programs and growth of the Recycle+ Asset Recovery Program.

Giving resellers additional ways to grow sales, the company diversified its product portfolio. Some of these opportunities include the new ViewPad® tablet line and digital signage solutions, plus LED monitors and TVs as part of ViewSonic's green commitment, 3D projectors, 3D camcorders and 3D photo frames. Everything Channel took notice of this innovation by naming ViewSonic as its 2010 Display Technology Annual Report Card (ARC) winner, and by selecting the VPC220T as its 2010 Desktop of the Year.

This year's Channel Chiefs were chosen by Everything Channel editorial based on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities. 

"We are honored to have our reseller commitment recognized with such a prestigious award," said James Chu, CEO, ViewSonic. "Jeff is dedicated to our channel initiatives and making it even easier to sell and work with ViewSonic. As a result of our network of suppliers, over 30 million ViewSonic products are in use globally. We take pride in rewarding our resellers and in giving them the tools they need to succeed."

"Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year's Channel Chiefs offer tremendous insight into the who's who of the Channel," said Kelley Damore, vice president and editorial director, Everything Channel. "Top channel executives consistently ensure that the Channel's voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud this year's Channel Chiefs for their successful partner programs and strategies."

For additional information on the CRN Channel Chief list, visit The Channel Chief list was published in the February 21, 2011 issue.

For further information on ViewSonic's channel initiatives, visit For further details on the company and its products, visit or follow ViewSonic on Facebook, YouTube and Twitter.

About ViewSonic

ViewSonic® Corporation is a leading global provider of computing, consumer electronics and communications solutions. ViewSonic develops, markets and supports a broad range of innovative products, including LCD TVs, computers, LCD monitors, projectors, digital photo frames, digital signage displays and digital media players. For further information, please contact ViewSonic Corporation at 800.888.8583 or 909.444.8888; or visit

ViewSonic's Finch Club offers resellers an opportunity to benefit from specialized product training and discounts. To sign up, please visit

About Everything Channel
Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at Follow us on Twitter at

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

Trademark footnote: All corporate names and trademarks mentioned herein are the property of their respective companies.

This news release contains forward-looking statements that reflect the Company's expectations with regard to future events. Actual events could differ significantly from those anticipated in this document.

Contact Information

  • Editorial Contacts:
    Melanie Lombardi / John Brackett
    LEWIS PR for ViewSonic Corp.
    Email Contact

    Scott Regan
    Everything Channel
    Email Contact