SOURCE: The Betsy - South Beach

The Betsy - South Beach

September 21, 2010 10:34 ET

Jeffrey Baldasarre Appointed Director of Sales and Marketing for The Betsy Hotel

Luxury Boutique Hotel in South Beach Brings New Leadership

NEW YORK, NY--(Marketwire - September 21, 2010) -  The distinguished landmark boutique hotel, The Betsy - South Beach is proud to announce the appointment of Jeffrey Baldasarre as Director of Sales and Marketing, effective immediately. He brings over 20 years of experience in marketing, sales and public relations with leading hotel groups, individual hotels and resorts. "His overall experience will be a tremendous asset. Our recent multi-million dollar renovation and service levels have garnered numerous accolades from around the globe. Jeffrey will help us as we look to achieve even greater success moving forward," says Jeff Lehman, General Manager. Most recently Baldasarre re-opened the legendary four diamond Cheeca Lodge & Spa in Islamorada (the Florida Keys). He was named the Director of Sales and Marketing at The Standard Hotel and Spa in Miami Beach, responsible for all hotel facilities and services. Prior to that, he was Area Director of Sales, Marketing and Public Relations for the five-star Bentley Regal Palms Resort and Spa and the Regal Oaks Resort and Spa, both in Orlando.

Baldasarre's hospitality experience also encompasses executive marketing positions with Ian Schrager Hotels and the Boutique Hotel Group, both in New York City, The Boyle Hotel Group, Prime Hospitality, and Wyndham Hotels and Resorts in Boston. Among his clients, Mayor Rudy Giuliani, CNN, MTV Networks, E Entertainment television, Promotional Considerations Inc., Liz Claiborne, Conde Nast and DreamWorks productions.

About The Betsy
Dramatically poised alongside its Art Deco neighbors, The Betsy is a distinguished landmark hotel on Ocean Drive. The Betsy's 61 rooms and suites are private, beachside havens where sensory details, imaginative amenities, and inspirational design coalesce to produce an unparalleled experience in South Beach. Elegant, but relaxed tropical interiors and an intimate courtyard pool, maintain an aura that is passionately low-key. The Deck at The Betsy, an expansive rooftop with sweeping views of the Atlantic, offers a Wellness Garden with a range of spa treatments, therapies, and yoga. Specialty cocktails and light fare are offered at the exquisite lobby bar, or one may prefer fine dining at Laurent Tourondel's new take on the modern American steakhouse -- BLT Steak. B Bar, designed with a hint of vintage glamour unveils an exclusive and discreet venue catering to Miami nightlife. The Betsy is truly South Beach... Refined. The Betsy, 1440 Ocean Drive, Miami Beach, FL 33139 Reservations: Tel: 305-531-6100 / 866-792-3879 Fax: 305-531-9009 www.thebetsyhotel.com

Documents and/or Photos available for this release:

Jeff Baldasarre, Director of Sales and Marketing, The Betsy - South Beach

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 271134