NEW YORK, NY--(Marketwire - Dec 12, 2011) - Jeffrey Hayzlett, global business celebrity and author of the bestseller "The Mirror Test," and Erin Saxton, four-time Emmy-nominated television producer and founder of the boutique public relations firm, The Idea Network, announced the merger of their public relations teams effective today.
Hayzlett, well-known in business circles as a global business thought leader, celebrity and energizing keynote speaker, founded The Hayzlett Group to support businesses on the path to high growth through speaking and consulting, public relations, marketing, and social media strategy. Hayzlett's TallGrass Public Relations firm is an off-shoot of The Hayzlett Group. The Idea Network becomes part of TallGrass Public Relations via the merger.
Saxton, whose television credits include The View, The Rosie O'Donnell Show, Barbara Walters Specials, and Good Morning America, received four Emmy nominations and is well-versed in media strategy. She is a well-respected and connected force in the public relations industry and with elite media. Saxton formed The Idea Network 11 years ago to fit a niche market for public relations, connecting leading brands, experts, authors, personalities and products with the best media in innovative and relatable ways.
"What excites me about working with TallGrass and Jeffrey Hayzlett is he hand-picked the best of the best to work in his company. With this team we now offer so much to our clients," said Saxton. "If a client wants visibility with Fortune 100 companies, to add three zeros to their revenue, or to become a bestselling author, be on The Today Show, or in Forbes Magazine, or just become a household name, we can get them there."
Both Hayzlett and Saxton offer a wide range of industry contacts and influence. The merger allows both companies to continue to offer five-star public relations services as well as extending their reach and services through a combined and broader scope of offerings, skills and contacts. This includes business and marketing consulting, licensing, social media, technology and public speaking.
"Erin's group brings stellar public relations experience, media contacts and relationships to our team," said Hayzlett, "This expands our global approach, drives change and leverages rapid growth for our clients. The merger enables us to grow every aspect of our clients' business, achieving rapid growth and adding zeros to their bottom line."
About Jeffrey Hayzlett
JEFFREY HAYZLETT is an award-winning executive, working with Forbes 100 c-level companies. He is a renowned public speaker, author of the best-selling book, "The Mirror Test," and a compelling figure in global business. Dubbed "Celebrity CMO" by Forbes Magazine, Jeffrey has appeared on numerous television shows, including MSNBC's Your Business, Fox Business News and NBC's Celebrity Apprentice. Drawing upon his background in business and deeply rooted in cowboy lore, Jeffrey is a global business celebrity. Through Jeffrey's leadership, his team at The Hayzlett Group delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.
Additional information and an opportunity to purchase Jeff's new book "Running The Gauntlet" are available through www.Hayzlett.com.
About Erin Saxton
Since 1999, ERIN SAXTON has been generating high-profile media exposure and buzz for clients through her innovative approach as President of The Idea Network. A veteran in the media industry, Erin founded her boutique PR firm in response to a tremendous need for a new kind of agency capable of capturing the attention of elite media. Ms. Saxton is a four-time Emmy-nominated producer who spent years being on the receiving end of pitches at shows including The View, The Rosie O'Donnell Show, Barbara Walters Specials, and Good Morning America. This extensive experience gives her an insider's status that enables her to identify the concepts that resonate for print editors, as well as television and radio producers, and gatekeepers of digital media. She has worked on the publicity campaigns for many New York Times bestselling books, popular brands, and top experts from a variety of fields in all types of business, medical and consumer industries. With her connections and reputable track record for getting placements at every major show, Erin is routinely sought after by larger PR firms for her connections and media names. She knows the best ways to pitch a book, person, company, or product, and utilizes her professional skills and expansive contacts to trigger strong media interest in the messages her clients wish to deliver.
About The Hayzlett Group
Jeffrey Hayzlett founded The Hayzlett Group to leverage high growth businesses on the path to success, adding zeros to their bottom line and offering unique value propositions meeting targeted conditions of satisfaction. Hiring an experienced and diverse team from around the globe, The Hayzlett Group offers clients innovative and strategic services for key industry verticals. Through business and marketing consultancy, public relations, event and keynote speaking, social media marketing, The Hayzlett Group's ability to identify and achieve key targets and metrics is revolutionizing the way high growth companies do business.