SOURCE: Jellyfish Online Marketing

Jellyfish Online Marketing

November 19, 2015 08:45 ET

Jellyfish Online Marketing Joins JDRF in Celebrating National Diabetes Awareness Month

Raising Digital Awareness for Fight Against Type 1 Diabetes

BALTIMORE, MD--(Marketwired - Nov 19, 2015) - As part of the worldwide effort to raise awareness for type 1 diabetes (T1D), Jellyfish Online Marketing has supported JDRF and their awareness campaign for National Diabetes Awareness Month (NDAM).

JDRF is focused on the urgent need to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications. Jellyfish is contributing its time and award-winning digital marketing expertise to JDRF's wide range of activities and events to engage supporters and raise awareness during the month-long campaign and beyond.

Jellyfish partnered with JDRF to develop the look and feel for the digital application of the #T1DLooksLikeMe campaign for NDAM including web and social properties, online advertising assets, and digital communications. The campaign's creative direction influenced the social channels and was adopted in the newly re-launched JDRF.org. Providing strategic engagement and advertisement insights for their social channels, Jellyfish is committed to supporting JDRF in reaching their target audience before and during the month.

JDRF encouraged supporters to join in the awareness campaign for NDAM and World Diabetes Day on November 14, 2015. Social media posts across the globe are using the hashtag: #T1DLooksLikeMe to signify support.

T1Day on November 1 recognized the 1.25 million Americans, their families and caregivers affected by T1D. JDRF recognizes T1Day as a day to raise awareness of the disease and gather support. Earlier this month, JDRF launched their T1D Looks Like Me campaign to inform the masses that T1D continues to grow in the United States and it does not discriminate. By 2050, 5 million people are expected to be living with the disease, and this includes a three-fold growth in youth with T1D to nearly 600,000.

Through Jellyfish's efforts, via Thunderclap, JDRF was able to nearly triple their initial goals, with a final social reach in excess of 2,695,873.

"Type 1 Diabetes is a disease about which too few people are cognizant," said Jellyfish Online Marketing EVP and Managing Director, Kevin Buerger. "This is a life-threatening disease that requires constant vigilance. We are honored to join forces with JDRF to ignite a conversation with the public that both dispels myths and educates people about warning signs and the gravity of T1D."

T1D is a chronic, life-threatening autoimmune disease that strikes children and adults at any age. In T1D, the body's immune system destroys the cells that release insulin, eventually eliminating insulin production from the body. With the more commonly known type 2 diabetes, the body isn't able to use insulin the right way. This is called insulin resistance. T1D requires rigorous 24/7 monitoring of blood glucose levels to avoid devastating complications. T1D onset is sudden and unpreventable.

"Through JDRF's T1D 'Looks Like Me' campaign, we are working to increase education, understanding, and to remind people that T1D does not discriminate. It is a complicated, unrelenting, and unpredictable disease that too many of us know too well," said JDRF SVP of Marketing and Communications, Anne Bergquist. "We are grateful for companies like Jellyfish whose generous support helps bring the necessary attention to this devastating disease, and are committed to working with communities across the globe to create a world without T1D."

To learn more about T1D or to participate in JDRF's NDAM activities, please visit www.jdrf.org/T1DLooksLikeMe.

ABOUT JDRF
JDRF is the leading global organization funding type 1 diabetes (T1D) research. Our mission is to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications. To accomplish this, JDRF has invested nearly $2 billion in research funding since our inception. We are an organization built on a grassroots model of people connecting in their local communities, collaborating regionally for efficiency and broader fundraising impact, and uniting on a national stage to pool resources, passion, and energy. We collaborate with academic institutions, policymakers, and corporate and industry partners to develop and deliver a pipeline of innovative therapies to people living with T1D. Our staff and volunteers in more than 100 locations throughout the United States and our six international affiliates are dedicated to advocacy, community engagement and our vision of a world without T1D. For more information, please visit jdrf.org or follow us on Twitter: @JDRF.

ABOUT JELLYFISH ONLINE MARKETING
Jellyfish Online Marketing (www.Jellyfish.net) is a global, digital marketing agency. Founded in 1999, Jellyfish has offices across the U.S., U.K., and South Africa, and more than 270 employees worldwide. The company provides a full suite of award-winning technology and talent to deliver paid search, SEO, social media, analytics, optimization, creative and development solutions. Jellyfish is the proven leader that understands how the convergence of marketing channels, platforms and devices can be used effectively to create an overall winning strategy, and the perfect digital journey for their clients.

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