SOURCE: The Jellyvision Lab

The Jellyvision Lab

October 09, 2013 09:15 ET

Jellyvision Goes for Broke(rs) With New Reseller Program

Partner Initiative Empowers Consultants, Agents and Brokers to Resell ALEX® Virtual Benefits Counselor

CHICAGO, IL--(Marketwired - Oct 9, 2013) - The Jellyvision Lab, creator of ALEX®, the virtual employee benefits counselor, today announced that it is singing "Kumbaya" and embracing partners in its quest to bring ALEX and its latest innovation, ALEX Does Health Care Reform, to organizations of all sizes. With this new initiative, Jellyvision gives benefits advisors a simple, direct and humorous way to help their employees make the right benefits choices.

Benefits selection is confusing and stressful, and health care reform only complicates the process. Nobody knows this better than advisors tasked with explaining complex benefits information to bewildered employers and their employees. Jellyvision's new partner initiative kills two birds with one stone: brokers and consultants get a powerful and simple new way to bring their offerings to customers, while employers get an easy-to-implement solution that walks their employees through the benefits selection process and helps them choose their best plans. It's a win-win for everybody.

Moody Insurance Agency, based in Denver, and Silberstein Insurance Group, based in Lutherville, Md., were among the first of many partners that have signed on to resell ALEX.

"Our clients look to us to provide and identify the best possible benefits plans for their employees," said Jim Smallwood, president, Employee Benefits at Moody Insurance Agency. "With ALEX, we know we're tailoring those plans to individuals across the company, many of whom may not fully understand which benefits are right for them. Our clients receive the advantage of improved benefits communication, and I know that I'm giving them the best possible solutions that meet their benefits needs."

"ALEX is a unique and innovative tool that we believe will set us apart from our competition," said Richard Silberstein, President of Silberstein Insurance Group. "Communicating benefits information to employees presents challenges unto itself, especially with clients that have thousands of employees located throughout the country. We are excited to be able to offer this resource to our clients as ALEX provides an entertaining and interactive process of delivering personalized information in a way that engages employees."

Additional partners have already joined to provide ALEX in major cities that include Chicago, Atlanta, Pittsburgh, Philadelphia and Dallas. Jellyvision will distribute through select partners in each market, turning ALEX into a competitive asset for these brokers.

"Our channel partners are awesome, and they're an instrumental part of our mission to simplify benefits communication for companies of all sizes," said Dave Churchill, vice president of sales, ALEX, for Jellyvision. "With this new partner initiative, we're hoping to deploy ALEX at more small- and mid-sized employers by bringing additional benefits advisors into the fold. In the end, everybody wins."

To learn more about how you can sign up to be a reseller of ALEX or ALEX Does Healthcare Reform, contact Dave Churchill at 720-371-5715, or

About ALEX®
ALEX is a web-based virtual benefits counselor who transforms benefits jargon, legalese, and gobbledygook into personally relevant information employees can use to select their best-fit plans. Employees adore him, and when HR leaders see how he boosts engagement and drives benefits savings, they can't help but fall in love as well. Today, ALEX is available to more one million employees across 100+ organizations, and almost 90% of those who use him say they better understand and appreciate their benefits thanks to his help. To learn more about ALEX, please visit

About The Jellyvision Lab
If your company website has a lot to say and is currently doing it in a way that's too technical or filled with corporate jargon, marketing speak, impersonalized FAQs, and outsourced sales reps referring to massive binders of robotic text, then you should seriously consider calling The Jellyvision Lab today. For more information and sample work, visit

Contact Information

  • Contact:
    Mark Van Hook
    Capstrat for The Jellyvision Lab
    P: 919.745.3689
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