SOURCE: Marketwire


February 25, 2013 12:38 ET

Jennifer Lawrence, Bradley Cooper Win the Oscars Best Dressed on Twitter

Marketwire's Social Media Analytics Platform MAP, Powered by Sysomos, Uncovers the Looks That Created the Most Buzz

TORONTO--(Marketwire - February 25, 2013) - When it comes to the red carpet, Joan Rivers isn't the only fashion critic the stars have to impress, and according to the social media fashion police, Jennifer Lawrence and Bradley Cooper won the award for the Oscars best dressed. Dior, who outfitted the Best Actress winner, dazzled red carpet Tweeters, with more than 1,200 mentions.

On Oscar night, Marketwire captured the red carpet fashion feedback from Twitter in real time using MAP, its social media analytics platform, powered by Sysomos. After analyzing more than 400,000 Tweets from movie and fashion fans watching the red carpet festivities, some of the insights gathered on the Oscars best dressed include: 

  • Total Red Carpet Tweets: 403,862
  • Viewers' Favorite Look: Jennifer Lawrence
  • Best Dressed Female: Jennifer Lawrence
  • Best Dressed Male: Bradley Cooper
  • Worst Dressed Female: Anne Hathaway
  • Top Five Red Carpet Hashtags:
    • #Oscars 876,607
    • #Oscars2013 466,646
    • #eRedCarpet 106,419
    • #RedCarpet 77,773
    • #BestDressed 61,710
  • Red Carpet talk by gender:
    • 69% Female
    • 31% Male

"The fashion industry is always on the cutting edge of digital marketing. That's why we analyzed social media chatter during the Oscars red carpet show," said Marketwire Chief Operating Officer Jim Delaney. "Social media gives TV viewers a voice that they didn't have just a few years ago, and the analytical horsepower of Sysomos gives brands access to that valuable data in real time."

Click here to view the complete infographic on the Oscars best dressed, "The Social Media Fashion Police."

To learn more about Sysomos, visit

About Marketwire

Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.

For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement. Powered by Sysomos, Marketwire also provides industry-leading social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwire is majority-owned by OMERS Private Equity (, which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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