SOURCE: Dangerous Marketing Co

Dangerous Marketing Co

January 12, 2011 09:00 ET

Jersey's Sweetheart Is Getting Dangerous

Sammi "Sweetheart" Giancola to Launch New Fragrance "Dangerous"

LOS ANGELES, CA--(Marketwire - January 12, 2011) - Chicago-based Dangerous Marketing Company has signed a marketing agreement with Sammi "Sweetheart" Giancola from MTV's hit show The Jersey Shore, to be the face of their new fragrance, "Dangerous." A limited pre-sale of the fragrance described as "dangerously sweet" is available now at The fragrance will officially launch with both a 1.7oz spray and a 1ml roller-ball purse fragrance in Spring of 2011.

Dangerous Marketing Company is spearheaded by fragrance veteran Paul Morrison who brings over 20 years of perfume expertise to the deal, with brands such as Calvin Klein's Obsession, Eternity, Escape and CK-1 in his wake. "Dangerous was designed to excite, energize and attract," states Morrison, CEO of Dangerous Marketing Company. "Sammi Sweetheart does all of these things and we look forward to getting dangerous with Sammi."

An original cast member of MTV's highest-rated show ever, Sammi "Sweetheart" helped launch a cultural phenomenon and has been touted by many as the sexy, strong-headed "sweetest bitch you'll ever meet," which seems to walk hand in hand with the Dangerous brand motif "dangerously sweet."

The brand was soft-launched on January 6, 2011 to coincide with the debut of season three of Jersey Shore whose premiere set record-breaking numbers with an astonishing 8.5 million viewers. Via twitter, Facebook and other social media platforms, Sammi softly promoted the release, but was quick to announce that the hot creative for the brand has yet to be revealed. 

Dare to be dangerous? Check out Sammi Sweetheart's new fragrance at

for more information

For more information about Sammi "Sweetheart" Giancola and Dangerous please contact Ami Manning at Volition, Raleigh Studios, 1600 Rosecrans Avenue, 4th Floor Media Center, Manhattan Beach, CA 90266, phone. 310.321.7661

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