SOURCE: Maxymiser, Inc.

Maxymiser, Inc.

January 08, 2013 09:00 ET

Jessy Schoss Joins Maxymiser as Vice President of Product

Big Data Expert to Manage New and Existing Product Suite for Testing and Personalization Leader

NEW YORK, NY--(Marketwire - Jan 8, 2013) - Maxymiser, the global expert in testing, personalization and multichannel optimization for online businesses, today announced the hiring of Jessy Schoss, Vice President of Product. Schoss will help the company continue its remarkable US growth, which from 2011 and 2012, saw a tripling of its US client base and the addition of many flagship clients including Alaska Airlines, Harry & David, IBM, Intercontinental Hotels Group, LIDS, Procter & Gamble, Scotia Bank, Sovereign Bank, and Wyndham Hotel Group, among others.

With a rich background in data and operations management, Schoss comes to Maxymiser amid the expansion of its proprietary product suite. Schoss' skill set is especially valuable to Maxymiser, as the company continues to be first to market with revolutionary products for mobile and social optimization. Prior to Maxymiser, Schoss was Director of Product Management at VMware (formerly Integrien Corporation) where, using a wide range of statistical algorithms and machine learning technologies, he built a game-changing platform for IT operations. This innovative platform was part of the early beginnings for what is now commonly discussed as "Big Data."

Prior to VMware, Schoss was VP of Product Management at SMARTS. Applying a completely different, math-based approach to detect and isolate problems in large & complex networks, SMARTS was a recognized leader in root-cause analysis in networks management, winning business from some of the world's largest service-providers (Verizon, AT&T, BT, Deutsche Telekom, Orange, Vodafone, etc.).

"Maxymiser continues to lead the marketplace in product innovation. Jessy, who has been ahead of the technological curve throughout his career, will keep us there," said Mark Simpson, President and Founder of Maxymiser. "As one of the key innovators in Big Data, Jessy doesn't just know where the marketplace is going, he's already there, and he's waiting for it to catch up."

Schoss earned his bachelor's degree in Computer Science and graduated Magna cum Laude at the Technological Institute of Israel.

To learn more about Maxymiser, its services and clients, visit

About Maxymiser
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and multichannel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Chrysler, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.

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