SOURCE: Diamonds for a Cure

Diamonds For A Cure

October 06, 2009 09:00 ET

Jeweler Creates New Collection to Help Beat Breast Cancer

Diamonds For A Cure™ for National Breast Cancer Awareness Month

NEW YORK, NY--(Marketwire - October 6, 2009) - National Breast Cancer Awareness Month is celebrating its 25th anniversary of educating the public about the disease and what we can do in the fight against it.

Breast cancer survivor and jewelry designer Neda Behnam is pitching in to beat cancer by making donations through sales from her jewelry line, Diamonds For A Cure™, directly to the brand's exclusive charity partner, Stand Up To Cancer™.

Jewelry pieces range from simple to significant. Imagery ranges from a simple pink sapphire and diamond ribbon or key charm, to a significant rough diamond 11ct ring from the Red Carpet Collection, worn earlier this year by supporter Reba McEntire.

The commonality between all of the collection's pieces is that a percentage of sales go directly to SU2C™. "I wanted to do something to honor all those, like myself, and my family who have been touched by breast cancer," said Behnam. "I am committed to do all that I can to assist with finding a cure. The jewelry line is designed to ensure the price point suits everyone's budget."

DFAC™ jewelry items range in price from $299 to $700,000. The Symbolic Collection includes pieces named faith, love, charity and hope and are designed to be worn alone, stacked, or collected to create a personalized charm bracelet. "My jewelry is personal. The pieces allow everyone to make their own individual statement, tell their own story, which is illustrated by the pieces they wear," added Behnam.

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About DFAC™

Established by jewelry designer and breast cancer survivor, Neda Behnam, DFAC™ was created to design a unique and heartfelt diamond jewelry collection, while aligning with Stand Up To Cancer™. The Symbolic Collection represents hope, faith, love, and charity. The DFAC™ dog tag is one of the signature pieces in the Symbolic Collection. The Red Carpet Collection features an exciting combination of art deco, high fashion, vintage inspired pieces, many of them reminiscent of classic Hollywood glamour.

About Stand Up To Cancer™

Stand Up To Cancer™ is a program of the Entertainment Industry Foundation (EIF) and was established by a group of media, entertainment and philanthropic leaders whose lives have been affected by cancer in significant ways. SU2C's™ Dream Team approach to funding translational cancer research is designed to bring together the best and brightest scientists from different disciplines at research centers across the country and internationally who will work collaboratively to quickly address today's critical problems in patient care. Monies will also be used to support innovative cancer research projects, which are often deemed "too risky" by conventional funding sources. As a partner in SU2C,™ the American Association for Cancer Research (AACR), led by its prestigious SU2C™ Scientific Advisory Committee, provides scientific oversight, expert review of the research projects, and grants administration.

Stand Up To Cancer™ is a program of the Entertainment Industry Foundation, ™ a 501(c) (3) tax-exempt organization. The percentage of sales given by DFAC™ to SU2C™ is 3%.

Contact Information

    TMG International
    Christine King
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