SOURCE: Jewelry Exchange

June 23, 2006 18:54 ET

Jewelry Exchange Designs New Anniversary Band in 3 Styles of Gold

TUSTIN, CA -- (MARKET WIRE) -- June 23, 2006 -- Jewelry Exchange, one of the world's leading jewelry manufacturers and direct diamond importers, unveiled a new series of anniversary rings, designed by their in-house artisans. The rings feature 12 full-cut diamonds and are available in stunning white, yellow or rose gold. Called the "IMYA" rings, which stands for "I'd Marry You Again," they are priced at just $99.

The IMYA rings are manufactured in the Jewelry Exchange's state-of-the-art production center in Tustin, California, and are available for purchase exclusively at Jewelry Exchange, Jewelry Factory and Jewelry Source stores, and on the website at www.jewelryexchange.com.

By manufacturing their own jewelry and importing diamonds direct from the source, the Jewelry Exchange cuts out the middlemen and is able to offer savings of up to 80% off regular retail prices. In fact, the management of Jewelry Exchange is so confident that their prices are the lowest possible, they guarantee all the jewelry they make with a price under $3000 will appraise for double the purchase price.

The Jewelry Exchange is owned by Goldenwest Diamond Corporation, and has been operating for over 25 years, doing business as the Jewelry Exchange in Los Angeles/Tustin, Chicago/Villa Park, San Francisco/Redwood City, Boston/Sudbury, Dallas, Tampa, Seattle/Renton, Philadelphia/Norristown, and Denver/Greenwood Village. The company operates as the Jewelry Factory in Washington D.C./Bethesda, New York/Hackensack, Detroit/Livonia, and Cleveland/North Randall. And in Houston, the company operates the Jewelry Source.

Jewelry Exchange is the largest private importer of diamonds in America, and has over 30,000 loose diamonds in stock. Jewelry Exchange was also recently named one of the top 25 jewelers in America. For more information or for directions to the nearest store, call 1-800-441-0715 or go online at www.jewelryexchange.com.