SOURCE: The Jewelry Exchange

February 21, 2007 19:00 ET

Jewelry Exchange Launches New Website

TUSTIN, CA -- (MARKET WIRE) -- February 21, 2007 -- The Jewelry Exchange, the nation's leading independent jewelry chain, launched a new and improved website today, with enhanced capabilities, product selections, and security.

According to Arthur Tschopp, Vice President of Marketing, the new website was specifically engineered to give consumers access to vital information about their jewelry purchases, as well as streamline the process so that items can be ordered and shipped in a matter of minutes. Additionally, careful analysis was applied to developing a state-of-the-art customer service center, to provide unparalleled live and back-end support.

"We appreciate that it is very difficult for a consumer to evaluate the look and quality of jewelry on the Internet," Tschopp stated. "So we have made vast improvements in the methods we utilize for product photography and presentation. But more importantly, actual third-party certifications can now be viewed for most of our loose diamonds," he added. "We continue to digitize our diamond certificates from the Gemological Institute of America (GIA), the European Gemological Laboratories (EGL), and the American Gemological Society (AGS), adding thousands more each week."

Consumers will also enjoy an increased level of confidence when shopping with the Jewelry Exchange, since all items sold online offer a 100% Customer Satisfaction Guarantee. "We stand behind the quality of our products," Tschopp said. "As the manufacturer of most of the items we sell, we are confident that our jewelry is precision crafted with the finest materials available," he added. "And since we are selling factory direct to the public, customers can be confident that they are getting the best prices possible."

Founder and CEO, Bill Doddridge, put it another way: "We've been in this business over 30 years, and most of our customers are repeat and referrals." He noted, "We now offer the same high level of customer service, quality, and dependability on our website as we do in any of our stores nationwide."

The Jewelry Exchange's new website is also noted for having the finest Diamond Search capabilities in the industry. With over 30,000 loose diamonds in stock -- arguably the largest selection in America -- customers will have no trouble finding exactly what they want in terms of budget, cut, size, and quality. Additionally, the Jewelry Exchange is the only leading Internet site that offers customers the opportunity to see a diamond before they make a purchase: Most diamonds found on the Jewelry Exchange's website can be shipped to one of their retail stores, where a customer can see the diamond in-person before making the decision to purchase.

"I know of no other company that offers so many ways to satisfy the customer," Tschopp exclaimed. "From our Money Back Guarantee, to our 'See it In-Person Program,' we have pulled out all the stops to give our customers a rewarding shopping experience."

The Jewelry Exchange is owned by Goldenwest Diamond Corporation, and has been operating for over 30 years, doing business as The Jewelry Exchange in Los Angeles/Tustin, Chicago/Villa Park, San Francisco/Redwood City, Boston/Sudbury, Dallas, Tampa, Seattle/Renton, Philadelphia/Norristown, Washington D.C./Bethesda, Phoenix, Minneapolis/Eagan, and Denver/Greenwood Village. The company operates as The Jewelry Factory in New York/Hackensack, Detroit/Livonia, and Cleveland/North Randall. And in Houston, the company operates The Jewelry Source.

For more information, call 1-800-441-0715 or go online at www.jewelryexchange.com.