SOURCE: The Jewelry Exchange

The Jewelry Exchange

November 28, 2011 17:03 ET

Jewelry Exchange Sales up 17.3%

TUSTIN, CA--(Marketwire - Nov 28, 2011) - The Jewelry Exchange sales were up 17.3% over the 3-day Thanksgiving weekend versus last year. This increase is following an 11% increase in sales for the month of October. According to IDEX Online News, overall retail sales were up 6.6% for the weekend. The Jewelry Exchange attributes the increase to new ad campaigns and the recent release of their new commercials, including the Great Diamond Moments.

Diamond sales were up 33.7% for the weekend, which the Jewelry Exchange believes is a result of the more aggressive diamond pricing. Christopher Scott, company Diamontologist, says "We have been working very hard to get the best value to our customers and we will continue to price our diamonds competitively to give our customers the lowest possible price."

Company president, William Doddridge, also credits the acquisition of a Citation CJ2+ jet in January for the overall success in business this year. According to Mr. Doddridge it has enabled executives to visit all of the stores on a regular basis. They have been able to see more stores in a shorter period of time; something that was not possible using commercial aviation.

The Jewelry Exchange is owned by Goldenwest Diamond Corporation who also owns and operates the Jewelry Factory and the Jewelry Source.

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