SOURCE: Jewelers of America

June 10, 2014 09:22 ET

Jewelry Information Center Launches Ultimate Proposal Contest: Platinum Edition

National Contest Offers Grand Prize of $5,000 in Platinum Jewelry

NEW YORK, NY--(Marketwired - June 10, 2014) - Jewelry Information Center (JIC), the consumer education arm of Jewelers of America (JA), launched its fifth annual Ultimate Proposal Contest on June 9, 2015, at The Ultimate Proposal Contest: Platinum Edition is a nationwide search for the best proposal story involving a platinum engagement ring. The Grand Prize includes $5,000 of platinum jewelry from any jeweler who is a member of Jewelers of America, the largest national association for fine jewelry businesses.

Couples who have a proposal involving a platinum engagement ring can share their story with a picture or video at for a chance to win. JIC's Ultimate Proposal Contest: Platinum Edition entry period will run from June 9, 2014, at 12pm EDT through July 7, 2014, at 12pm EDT, on From July 7 - August 14, 2014, at 12pm EDT, America will be able to vote for their favorite proposal story. The 10 entries that receive the most votes will be finalists and move onto the final judging round. The Grand Prize winner will be announced on August 21, 2014.

"The engagement ring is the cornerstone of the engagement story and the Ultimate Proposal Contest provides an opportunity for people to share their incredible proposal stories while having the chance at winning platinum jewelry for their wedding day or anniversary," says Amanda Gizzi, Jewelers of America spokesperson. 

Platinum is a top choice by women for their engagement ring. Platinum's pure white color means it won't fade or change color over time. Its durability means precious stones, like diamonds, are held securely in place for a lifetime. Both of these qualities ensure it -- just like a couple's commitment to marriage -- will stand the test of time.

The Ultimate Proposal Contest: Platinum Edition is sponsored by Jewelers Mutual Insurance Company and Platinum Guild International.

About Jewelry Information Center:

Jewelers of America's consumer education arm, Jewelry Information Center (JIC), has provided public relations and marketing services on behalf of the fine jewelry and watch industry since 1946. JIC's website,, is the online resource for fine jewelry information, including trends and shopping tips.

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Contact Information

  • Amanda Gizzi
    Jewelers of America