SOURCE: Mikvah Calendar

Mikvah Calendar

March 15, 2010 12:01 ET

Jewish Family Purity Observance Goes High Tech With MikvahCalendar.com

MIT Grads Simplify Mathematically Complex Marital Intimacy Rules

HOLLYWOOD, FL--(Marketwire - March 15, 2010) -  Observing the complex laws of family purity is now simpler and high tech for millions of married Jewish women thanks to a new web-based solution called www.MikvahCalendar.com.

Users are guided through the process of inputting information and the confidential site's calendar takes over from there, tracking and calculating dates, times and patterns, generating email and text message reminders, and facilitating anonymous "Ask the Rabbi" help via email.

Founder and co-creator Rivkah Bloom, who holds a masters degree in computer science from MIT, says she was inspired by women approaching her for help with the mathematics of the laws of purity.

"Women needed help with family purity calculations. But women today are internet and computer savvy. They asked me to develop a program to help them do it on their own," said Bloom.

Working with a colleague from MIT, the Mikvah Calendar program took Bloom four years to develop. But it's taking off fast now that it's open for business. Hundreds of thousands of women from around the world have already visited www.MikvahCalendar.com in its first few months of business.

The site enjoys Rabbinic approval and is able to handle nuances and differences in Rabbinic custom of calculations. Users can choose their preferred custom, and all calculations are automatically adjusted accordingly.

Fertility experts around the globe have also been strongly recommending the site to their patients. The site keeps track of a woman's cycles and can send out SMS and email messages before a woman's expected date of ovulation.

Based on strong requests from the public, www.MikvahCalendar.com is now available in both English and Hebrew. 

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