SOURCE: Jigsaw

Jigsaw

November 10, 2015 09:00 ET

Jigsaw Launches REclarity Private Label Program for Real Estate

Brokers Can Harness the Power of Mobile Video Messaging App With Customized Branding

PALO ALTO, CA--(Marketwired - Nov 10, 2015) - Jigsaw Informatics, Inc.® ("Jigsaw") announced today that it is launching the REclarity™ Private Label Program (www.REclarity.net/private-label/), enabling real estate professionals to harness the power of mobile video messaging using their own brand. The Program enables residential and commercial real estate firms to license an affordable "private label" version of REclarity with extensive custom branding.

REclarity is the easy-to-use mobile video messaging app for real estate professionals (www.REclarity.net). REclarity enables users to create and send personalized video messages to clients and colleagues that combine the user's photos, voice narration and touchscreen gestures to convey information and intent better than emails or text messages with attached images or other formats. 

With REclarity, real estate agents and property managers can easily create and send personalized listing video messages to clients, create and upload video previews to real estate and rental websites, craft video summaries for Agent Video Inspection Disclosures (AVIDs), provide clarity on document execution and share ideas with stagers and contractors.

"REclarity users and our Private Label early adopters see the potential of the App because its ease-of-use enables agents to create and share remarkably clear video messages that are both personalized and timely," said Ross Q. Smith, Jigsaw CEO and Co-Founder. "Video messages trump text messages, since it's nearly impossible to achieve the impact of video with old-fashioned text, email or other media. And adding customer-specific branding to video messages enhances the impact and solidifies the connection between agent and client."

With over 300 agents serving the greater Houston, Texas area, Texas Home Group (www.texashomegroup.com) is among the first brokerages to deploy a private label REclarity App (REclarity-THG). An example agent-to-contractor ZAP Video Message by Jane Thomas, using REclarity-THG, is at https://goo.gl/2OFgX9. An example agent-to-buyer ZAP Listing Video Message is at https://goo.gl/ZAhT7i.

"We recently started using REclarity and have found it to be an excellent way to demonstrate key aspects of properties and communicate efficiently with all parties involved in the transaction," said Angel Gaither, Office Manager at Texas Home Group ("THG"). "The app is very user friendly and having our brokerage branding in the video messages adds a very professional touch. We're excited about exploring all REclarity has to offer."

REclarity Brings the Power of Video Messaging to Real Estate Pros
Research shows that video is the most effective method for communicating with baby boomers and millennials alike. According to ComScore, 64% of consumers are more likely to buy a product after watching a related video, and 59% of executives would rather watch a video than read text, reports Forbes. Moreover, according to Insivia, viewers retain 95% of a message's content when they watch a video versus 10% retention when reading a text. However, live video is not viable for frequent use, since shooting and editing live video on mobile devices is too time consuming and complex for most real estate professionals. Instead, agents today often send texts and emails with attached photos, which is a tedious and error-prone process that often produces ambiguous results.

REclarity solves these challenges by providing real estate professionals with an easy-to-use mobile app that lets them "stop typing and start talking." With REclarity, agents simply select or take pictures on their iPhone or iPad and then, at their convenience, record a personalized Zoom and Point (ZAP) Video Message while narrating and interacting with their photos using familiar touchscreen gestures (i.e., swiping, zooming and pointing). The resulting video message combines the agent's photos, voice narration and gestures to quickly and precisely convey information or direction, avoiding the hassles and ambiguity associated with text messages or emails with attached photos. And unlike slide-show apps, REclarity's ZAP technology lets users intuitively interact with their images to highlight and clarify crucial details.

REclarity users can share their ZAP Video Messages directly or share links to uploaded videos via text, email, WhatsApp, WeChat, Twitter, Skype, Facebook Messenger, Google+ or other messaging apps. REclarity users can save their ZAP Video Messages on their mobile device or they may upload them to YouTube, Facebook, Dropbox, Google Drive, Box, Vimeo or other apps or video websites. ZAP Videos uploaded to YouTube may also be readily embedded on Zillow, Trulia, VRBO, HomeAway, MLS, brokerage, personal or other websites that support embedded or hosted videos.

"Most busy real estate pros don't have the time to master the complexities of shooting and editing live video -- especially while on-the-go, so we designed REclarity to be so simple that anyone can use it immediately," said Joan Wood, Jigsaw Co-Founder and VP of Development. "With REclarity, an agent can literally create and share a video message on their mobile device in about the same time it takes to watch it. That's a huge step forward in bringing the power of video messaging to professionals who can really use them."

An example vacation property listing ZAP Video on VRBO by Jane Thomas with Texas Home Group, using REclarity-THG, is at http://www.vrbo.com/212231 (select video) or on YouTube at https://youtu.be/sHGWCeVwe2I.

With REclarity, Internet connections and data usage are not required for video message creation, since the encoding occurs locally on the user's device. Also, with REclarity, users retain complete control over their content, which avoids privacy issues associated with many content creation apps. REclarity is a free app that is available on the App Store at https://appsto.re/us/ZRj17.i. Upgrades for enhanced capabilities are available as one-time In-App-Purchases that range from $4.99 to $7.99 USD. For more info, please visit www.REclarity.net.  

About the REclarity Private Label Program
REclarity Private Label Apps provide extensive Customer-approved branding, including adding the customer's logo to the App Icon, Start Screen, Watermark and Signature. Distribution of REclarity Private Label Apps is via the Apple Volume Purchase Program (VPP) and downloads are controlled by a Customer Administrator (or optionally by Jigsaw) who limits access by distributing Apple VPP provided "Redemption Codes" to authorized users. Pricing for REclarity Private Label Apps starts at $2,500 USD, including one year of software updates. Lead-time is typically 4-6 weeks from the date Jigsaw receives customer artwork. Options for the discounted buyout of REclarity IAPs, creative services, user admin, additional customization and Android support are also available. For more info please visit www.reclarity.net/private-label/ or email info@jigsaw.info

REclarity $2,500 Giveaway at NAR 2015 (Booth 1553)
From November 13 - 15, 2015 in San Diego, CA, at the National Association of Realtors® (NAR) Conference and Expo, Jigsaw will demo REclarity in Booth 1553. Brokers, agents, property managers, appraisers, inspectors and attendees who register will be eligible to win a FREE REclarity Private Label App for their firm: a $2,500 value.

About Jigsaw Informatics
Jigsaw Informatics (Jigsaw) is a Silicon Valley startup whose mission is to help professionals and consumers solve information problems through mobile apps that incorporate Jigsaw's patent-pending Zoom and Point™ (ZAP) image-based video message creation and sharing technology. ZAP Video apps uniquely enable mobile device users to easily create and share video messages that document important aspects of life, whether business or personal, serious or fun, practical or entertaining. Apps available from Jigsaw today on the App Store include REclarity, ZAP-EB Video Maker for eBay Sellers, Pingz and ZapVM. In addition, Jigsaw also publishes the ConnectQR™ QR Code Creation app. To download any of the Jigsaw apps, please visit www.getzap.com. For more info, please visit www.jigsaw.info.

REclarity, the REclarity logo, ZAP-EB, Pingz, ConnectQR, "Stop Typing, Start Talking", "Zoom and Point" and "Change How You Communicate", are trademarks and Jigsaw Informatics, the Jigsaw and ZapVM logos are registered trademarks of Jigsaw Informatics, Inc. All Rights reserved. Texas Home Group and the Texas Home Group Logo are trademarks of Texas Home Group, Inc. Realtor is a registered trademark of the National Association of Realtors. All other trademarks are the property of their respective owners. Select images and videos are courtesy of Texas Home Group. ComScore citation: see http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/, Insivia citation: see http://www.virtuets.com/45-video-marketing-statistics/, Forbes citation: see http://www.virtuets.com/45-video-marketing-statistics/.

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